ok Smart performance campaigns: What you need to know

TikTok Smart Performance campaign is a fully-automated solution that allows advertisers to target their audience using machine learning.

Ad content is more important than targeting on TikTok.

TikTok’s algorithm has a powerful ability to match content with user activity, both for organic content and paid content.

Ads that are not targeted precisely will not achieve the results you want if your content is not adapted to the platform.

Why should you use TikTok Smart Performance Campaigns to improve your performance?

This campaign allows you to spend more time on the creation of the ads.

According to TikTok, SPC can reduce campaign creation by as much as 26%.

This campaign can be used for app or website conversions, and focuses on the conversion goal.

How to set up a TikTok Smart Performance Campaign

Install TikTok pixels on your website to track traffic. This will allow the platform to move away from volume and towards quality.

It is not sufficient to implement the event of Complete Payment or Complete registration.

Smart Performance Campaign can bring you better results if you correctly implement more events.

You have limited options when it comes to targeting your audience, aside from the Location and preferred language. You can exclude audiences only when you click Advanced Settings.

Many advertisers target a broad audience. We chose to exclude buyers from the 30 days prior in a campaign. The conversion rate of the campaign increased by more than 1.4% after this.

SPC is not complete without the right creative. You can upload up to 30 TikTok advertisements. You can test the Spark Ad or Video Ad format.

Spark Ads performed 72% better in our tests than regular uploaded videos and also helped boost the organic TikTok accounts of clients.

By default, the Call-to-Action Tab is set to dynamic. TikTok recommends that you keep this setting in order to optimize campaign performance.

Some calls to action are not relevant for all businesses. You should therefore eliminate any that are unsuitable.

Last but not least, you need to choose the destination. This can be a URL for a website or a TikTok instant page, which allows you to create a creative design of your client’s products.

After setting up your SPC make sure that it is collecting enough data. You can then start to draw conclusions after 3-4 weeks.

Select your Smart Performance campaign from the Campaigns page, then click View data.

You will find useful data on advertising, including key metrics, such as conversions, cost/conversions and conversion rate.

TikTok’s SPC will target the best users for each age segment, even if you cannot exclude them.

The case study below shows that the results for CPA were similar across a wider range of age groups, despite the fact that the volume was different.

How to optimize TikTok Smart Campaign

You still have the choice to:

• Optimize the content of your ads.
• Eliminate underperforming videos.
• Test out new products.
• Add negative keywords to Your Campaign (Soon)

Never just leave one video in your Smart Performance Campaign. The longer your content lasts, the more you can make it.

If you have a limited budget, it may be best to reduce the number of creatives in order to allow your videos to gather enough data. You may need to cut back on the number of videos if you have a tight budget.

SPC was better than standard campaigns in 80% accounts that we tested. However, this doesn’t mean to abandon your regular campaigns. SPC provides valuable insights you can apply to standard campaigns in order to test more.

The audience tab contains enough information to help you create a buyer profile to use in other types campaigns.

Keep your eye on the View Data tab, as you can optimize using search keywords.

Search ads for TikTok are now available. The SPC is the very first campaign that shares insights on the keywords your audience uses to interact with your product.

You will soon be able to add negative keywords for irrelevant keywords, even though it isn’t yet available on all TikTok Ads.

TikTok Smart Performance campaigns can benefit from historical conversion data.

SPC may not be effective for accounts without a history of conversion tracking.

TikTok algorithms are very powerful, but they need time to learn about the audience, their conversion rate, what they like, etc.

SPC produced good results for accounts that had at least 100-200 converts in the 30 days prior to campaign creation.

So don’t rush! Test the Smart Performance Campaign after you have grown your account through regular conversion campaigns.

The article TikTok smart performance campaigns: What you need to know first appeared on Search Engine land.