Z teens watch YouTube ads, and remember what they have seen.
Gen Z doesn’t only watch YouTube videos, they also watch the ads.
Six out of 10 teens will watch an advertisement on YouTube rather than ignore it. Almost half can remember an ad that they have seen. According to research by Precise TV & Giraffe Insights, six in 10 teens would watch a YouTube ad rather than skip it. And almost half can recall an ad they’ve seen on the platform.
YouTube announced a 4.4% rise in ad revenues for the second quarter 2023.
Why do we care? Brands who want to reach Gen Z (people between 1997 and 2012), may consider moving their advertising budgets from TV to YouTube to increase engagement, recall and influence on purchase.
Video is a powerful marketing tool that you cannot afford to ignore
Stats that are interesting Researchers found several interesting findings for advertisers who want to target Gen Z.
- YouTube is the most popular platform for teens in this market, with almost eight out of ten watching it.
- The majority of teenagers will remember an advertisement they saw on YouTube.
- Gen Z teens recall YouTube ads twice as often as TikTok.
- YouTube is the place where teens can find the most interesting and engaging ads.
- YouTube is a daily part of the lives of one in five Gen Z teenagers.
The shift in advertising spend. Denis Crushell explains that advertisers have shifted budgets away from traditional TV ads to YouTube. He said:
- These findings have already convinced many of our advertising partner agencies, media companies and brand to use YouTube as their primary video advertising channel.
- PreciseTV can deliver performance and video-level targeting in a way that is completely COPPA compliant. We’re seeing more media buyers come to us, who previously were reluctant to target teenagers and families. Expect more advertisers to shift their ad purchases from linear TV over to YouTube.
Dig deep. Read The Precise Advertiser report for more information
The article Gen Z teenagers are watching YouTube ads, and remembering what they have seen first appeared on MarTech.