GPT: How it can boost your PPC campaigns //

Machine learning and AI have been used in our daily optimization work to improve performance and save time. Think automated bidding, recommendations and data-driven attribution.

How can ChatGPT be used by PPC practitioners to optimize their campaigns?

ChatGPT is able to analyze large data sets quickly and deliver them in multiple formats. Here are some ways I use ChatGPT every day.

1. Product research

PPC practitioners face the challenge of not being subject matter experts on every brand, product, service or industry they work in.

Even internal managers might have to rely upon product managers or others to provide them with information about certain product specifications, applications and technical terms.

You can spend hours reading and researching about the specific areas you want to market. You can also use generative AI to start your research and save time.

This is an example of how to speed up your initial research when you want to learn more about the product you’re marketing (in this instance, industrial citric bulk acid).

This method of research requires critical thinking.

This is a great place to start if you don’t have much experience in a particular area but still need to know the basics to create a PPC campaign.

Dig deep: ChatGPT: 15 strategic prompts for PPC marketers to use today

2. Ad copywriting

We can test and develop many different ad variations simultaneously with 15 headlines, four descriptions and four descriptions for each responsive search ad.

It can take a lot of time to write ad text manually. It can also be difficult if you’re still learning about the product.

This example shows how you can save time by giving the tool specific guidelines about character counts. It will then generate options that you can carefully review and modify as necessary.

You can also be more specific by asking it to include some of your competitive advantages.

ChatGPT rarely delivers perfect copy.

This is another time-saving method that will generate more variations, and include more keywords, than you would have manually.

Dig deep: Elevate PPC with ChatGPT : The Art of Asking Disconfirming Questions

3. Keyword search

AI can also be used to save time by researching new keyword variations.

Many keyword research tools are available, both free and paid, but ChatGPT brings a fresh perspective to keyword research.

You can ask for ideas when you are creating a new advertising group.

You can use different prompts to help you. Be specific in your goals.

Use the tool to inspire you to think of new angles.

If you look at the example above, I may not have included all the keywords that are suggested, such as “one-day”, “black tie” or “one-day”.

Broad match keywords can help you find a wider variety of fringe keywords. This research could also be useful in other areas, such as ad copywriting and landing page copy.

4. Research on audience and persona

Performance Max campaigns are a great example of how we need to pay attention to the audience when attempting to communicate with them.

Understanding the target audience is important when creating landing pages and drafting coordinated ad copies.

You can use AI to conduct quick persona research, and gain a better understanding of some key audiences.

This prompt can be used in many ways.

• You can target specific demographics or change your bids based on them.
• Consider a different angle when creating landing page copy to be used for A/B tests.
• You can create new ad groupings by using new keywords and copy.

Dig deep: ChatGPT: How to improve campaign creation

Add ChatGPT to Your PPC Toolkit

ChatGPT, a tool that uses AI to automate repetitive and inefficient tasks, can help us save time by automating the tedious and inefficient work.

ChatGPT, and other AI-based tools will improve the way we create and market paid strategies and marketing campaigns in a similar manner to automated bidding.

PPC is a powerful tool that can be used to create the most effective marketing strategy.

In order to be effective, marketing strategies still require human problem solving and thinking.

Computers are bound to make mistakes. We can use the speed and power of computers to spend more time on the important things and less time on the rest.

The article ChatGPT: How to increase your PPC success first appeared on Search Engine Land.