P. UA – Search Engine Land Property has stopped processing data

Search Engine Land is having a bad day. This morning, we received the dreaded message “This property has stop processing data”.

This is what it looks like. Take a look at the screenshot below to see today’s view:

Why do we care? Stop procrastinating. Let’s move on to GA4. You may wish to read Google Analytics 4: a complete guide if you have been waiting to make the switch until it was absolutely necessary.

Jan. 1, 2017 – Sept. 7, 2023. This UA property has been collecting analytics data for a long time.

We knew it was coming but not when. Google sent a large number of notifications last month that many UA Properties had stopped processing data.

It took 68 additional days to collect data from our properties. Although we expected it would stop on July 1, the process actually took 68 extra days. It’s good to know that I can now answer the question of how long Google considers “soon”. More than two month.

The end could be near if your UA property is still processing data. As of today, the UA property for MarTech has also stopped processing data.

R.I.P. The post R.I.P.