le launches AI tool to optimize YouTube ads
Google Ads launched a new tool to help advertisers optimize their YouTube campaigns
This innovative tool, Creative Guidance is now available via Recommendations. It has also been integrated with Video Analytics in Google Ads.
Creative Guidance uses AI to analyze your content and provide feedback on best practices. Creative Guidance, for example, will let you know if important information is missing in your video ad. This ensures that your campaigns run as efficiently as possible.
Why do we care? Creative guidance offers quick feedback and practical steps to improve video ad performances.
Creative elements. Creative guidance can detect that your video ad lacks the following creative attributes.
- Brand Logo: Displays a prominent logo of the brand in the first five seconds.
- Video length: Follows recommended video length depending on your marketing objectives.
- Voiceover: This feature uses a human voiceover of high quality.
- Aspect Ratio: Adgroup includes at least (1) horizontal 16/9, (1) vertical (9:16), and (1) square 1:1.
You’ll receive suggestions on how to improve your video ads and links to useful tools that can boost your campaign’s performance.
Google confirmed that in the near future, it will introduce more attributes.
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