7 biggest digital marketing trends for 2024
It’s crucial to understand the digital marketing trends for 2024. They will impact your strategy all year long. Although the year is young, 2024 marketing trends include AI, personalization and more.
We’re going to explore the top digital marketing trends in 2024.
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Marketing is becoming more personal
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Multimodal AI changes search results
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Local marketing will continue growing in importance
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More immersive experiences will be launched by businesses
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Marketers must become more transparent
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Consumers are looking for businesses that offer value
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Social shopping is on the rise (even more!) )
Experts’ predictions and trends for digital marketing in 2024
We asked experts for their predictions on how digital marketing will change in the coming year, along with some tips on how to stay up to date.
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1. Personalization of marketing will increase
Among the digital marketing trends expected to accelerate in 2024 is the movement toward not just personalization, but hyper-personalization, thanks in part to new AI tools.
This includes everything from product recommendations to content.
Michael Schmied, lead consultant at Kredite Schweiz, said that AI and machine learning will be used to not only analyze consumer behavior, but also to predict the future and personalize Marketing efforts. Expect more sophisticated AI driven content creation tools and customer service bots.
According to freelance SEO specialist seve Paulo Linis this will help businesses engage their audiences more effectively.
Rachit Jawa is the co-founder and CEO of MiscGyan.
This means that content adapts in real time based on the user’s interaction. It provides a highly customized experience that increases engagement and rates.
2. Search results will be altered by Multimodal AI
Mike Grehan CEO of Chelsea Digital anticipates that search engine result pages (SERPs) will be even more personalized.
This is because, at the moment, not all of the information in the world is on the World Wide Web. And search engines such as Google are unable to crawl much information. Large language models rely on crawled data to produce their results, so they are also limited in terms of inputs and outputs.
Grehan believes that AI in the future will allow for multimodal input such as digital assistants, images, and videos, to be used by search engines.
Grehan explained that “it could be text but it could also be spoken words, a customized video created in real time, or even just music.” “It depends on what information is needed and how to best deliver it.”
Grehan expects that organic results will become less textual and more visual, including the addition of augmented realities, which Grehan described as “outside the web browser experiences.”
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3. Local marketing will continue its growth in importance
Marketers expect to localize their efforts in addition to more personalized experiences.
Schmied stated that brands will create highly tailored experiences and local content that resonates with specific demographics.
Md Tajuddin Sadique (CTO, Mediainfo7.com) agreed and called it a “glocal approach” when brands tailor messages to resonate with the local community while maintaining a global brand image.
He said: “Think about localized influencer partnership, hyper-relevant content on social media, and community driven initiatives that address local concerns.”
Imagine a global brand working with local designers to develop culturally-inspired collections, or a fast food restaurant launching menus that are unique to certain cities. This hyper-local focus will cultivate brand loyalty and build deeper connections beyond national boundaries.
To appeal to local customers, this restaurant opened an area in Dallas themed after the Dallas Cowboys.
4. Businesses will offer more immersive experiences
Brands will also be delivering more immersive experiences in 2024.
This includes the use of AR and VR to tell more immersive stories, as well more virtual environments such as metaverse.
“Get ready for the seamless merging of digital and physical worlds,” warned Neha Gharpande a digital marketing specialist at Arista Systems. “Augmented Reality will play a crucial role in allowing consumers the opportunity to virtually experience products prior to making a purchase. Marketers must find creative ways to use AR to create immersive brand experiences.
Jawa anticipates the same thing.
He added that “this technology will enhance customer engagement, but also provide more detail data on customer interaction which can be used for further refining marketing strategies.”
5. Marketers must become more transparent
With 2024 bringing the long-awaited <a href="https://developers.google.com/privacy-sandbox/blog/cookie-countdown-2023oct#:~:text=To%20facilitate%20testing%2C%20Chrome%20has,UK's%20Competition%20and%20Markets%20Authority." The end of third-party cookie will also be a major concern for consumers, which means that first-party data collection platforms and retail media platforms will continue to grow.
Gharpande stated that marketers would be under increasing pressure to protect user data. To foster consumer trust, it is essential to adhere to data regulations as well as implement robust security measures.
It may also include the addition of blockchain technology for additional transparency and security–particularly in programmatic advertising and to combat ad fraud, Schmied added.
Sadique also expects more from the Data Detox movement, which calls on brands to “prioritize user trust through clear consent mechanisms and user-centric personalized personalization.”
He added: “Imagine a future where users’ preferences are used to target ads, not shadowy inferences based on their browsing history.” This shift requires a creative approach in understanding audiences, leveraging their declared interests, opting in to data, instead of hidden algorithms.
6. Customers will look for businesses that offer value.
A focus on values of consumers is another digital marketing trend that will continue to grow.
Gharpande stated that as societal awareness continues to increase, consumers will continue to demand greater transparency and ethical practices. Digital marketers will have to promote sustainability and authenticity in their campaigns, to create meaningful connections with conscious customers.
Schmied also agreed, noting that “Digital marketing campaigns which highlight a brand’s commitment to sustainability or social responsibility are likely to resonate more with audiences.”
7. Shopping social will grow (even more)
Social commerce has been slow to catch on in the US but TikTok, the social media darling, may have finally cracked the code.
Toccara Karizma CEO of Karizma Marketing said that TikTok sales will reach $53.1 billion by 2023, a 34% increase.
This growth shows the platform’s potential to be a profitable digital strategy in 2024 for ecommerce companies, especially when combined influencer marketing.
Brands that have their products featured on TikTok Shop may work with micro-influencers in order to expand their reach.
Gharpande agrees that social media platforms will become full-fledged online shopping destinations by 2024.
She said that the integration of ecommerce into social apps would redefine ‘s online shopping experience. Marketers should take advantage of these trends by creating seamless social shopping journeys.
Sadique expects that platforms such as Shopify and Instagram will also grow conversational commerce.
He said, “Imagine customizing your perfect vacation using voice commands or browsing for new clothes through WhatsApp messages.” In 2024, brands will leverage conversational interfaces to provide frictionless transactions, personalized suggestions, and on-demand support.
Take advantage of the digital marketing trends for 2024
Understanding these digital marketing predictions and trends for 2024 will help your business stay on top of the game and find ways to connect better with your audience through channels, messaging and more.
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The post 7 Biggest Digital Marketing Trends in 2024 first appeared on WordStream.