ch Engine Land: Top 10 PPC Expert Columns of 2022 //

Search Engine Land was launched in order to provide a platform for PPC professionals to share their knowledge and insights. Our goal is to help you solve problems, manage your challenges, and understand the ever-changing landscape of paid search and paid social.

This is why I made it one of my top priorities for this year to help relaunch Search Engine Land Subject Matter Expert, which had been inactive for several years.

Below are links to the 10 most popular, essential Search Engine Land PPC columns from 2022. These were created by our amazing group of Subject Matter Experts.

Melissa Mackey, a PPC expert, was the author of the most popular column in the year. It was 10 things you can do to make your work life more productive. This article is not on our top 10, as the insights are applicable to everyone, and not just search marketers. The article generated huge numbers, thanks in large part to Google Discover.

Anthony Tedesco deserves congratulations for having written three of the 10 most popular articles on Search Engine Land this year. Amazing.

Here’s the complete list

10. 3 Must-Know Tips

Responsive search ads are a big shift from the ETA format. Find out how RSAs work, and how you can get more from them. (By Mona Elesseily. Publication April 14.

9. 5 ways you can get PPC and SEO working together

SEO and PPC can often be at odds. But the areas they “bicker about” are actually areas that can be improved workflow and channel optimization. (By Navah Hopkins. Published June 29.)

8. Google Responsive Ads: What do you need to know

Learn about RSAs and how they can help you improve your search strategy (By Jenny Mallory). Publication May 3.

7. What are Identical Keywords and Why Do They Matter for Google Ads

Google Ads clarified the meaning of identical keywords. This tactic is in direct contradiction to what Google has been promoting for years. (By Greg Finn. Published June 29.)

6. Excel pivot table best practices: Search marketers

You will learn how to use Excel pivot tables for QA bulk sheets. There are also some shortcuts and tips to help you improve your pivot table skills. (By Anthony Tedesco. Publied Nov. 7.)

5. Why you should use branded keywords even though your company is #1 on Google

Brand keywords are important because they allow you to influence the presentation of your brand on the SERP. (By Anthony Tesco. Publié July 5,

4. How can you maximize insights from Performance Max

It can be difficult to get data and insights from Performance Max. These are some tricks and tips that can help. (By Menachem Ani. Publié Aug. 19.)

3. 5 Things Your Google Looker Studio Dashboard PPC Dashboard Must Have

You can be more successful. Google Looker Studio can help you transform your PPC dashboard into something extraordinary. (By Amy Hebdon. Original publication March 10, 2010. Updated and republished October 10. 31.)

2. How to set-up Performance Max campaigns in the right way

Google Ads Performance Max can help you maximize your performance. This is everything you need to know about setting up PMax to succeed. (By Menachem Ani. Publied July 22, 2009.

1. 7 useful Excel formulas for PPC

These tips will help you quickly analyze performance data to identify high-impact PPC optimizations which will make a difference. (By Anthony Tedesco. Publié Aug. 24.)

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