ch Engine Land: Top 10 SEO Expert Columns of 2022 //

Search Engine Land was launched in order to provide a forum for SEO professionals to share their knowledge and insights. Our goal is to help you solve problems, manage your challenges, and understand the ever-changing SEO landscape.

This is why I made it one of my top priorities for this year to help relaunch Search Engine Land Subject Matter Expert, which was on pause for most of the past few years.

Here are links to the top 10 Search Engine Land SEO columns that have been most read and must-read in 2022, which were created by our amazing group of Subject Matter Experts.

Olaf Kopp was the author of three of the ten most popular SEO columns in the year. Amazing!

10. 12 Micro Intents for SEO and Content Journey Mapping

These micro intents can be analysed in the SERPs to help you create the content searchers will love. (By Olaf Kopp. Publised July 18.

9. Google search quality rating guidelines updated: What’s changed?

Google has updated its definitions of YMYL and low-quality pages, as well as reframed their definition. These are the details. (By Lily Ray. Publié July 28, 2009.

8. 20 Advanced Google Search Operators You Need to Know

Get powerful insights that will help you improve your marketing efforts. These advanced Google search commands and operators can be used to your advantage. (By Jon Clark. Publié Oct. 3.)

7. Google MUM Update: What can SEOs look forward to in the future?

MUM Google is the next step towards becoming a semantic search engine. Find out what MUM could mean to SEO’s future. (By Olaf Kopp. Published April 15.

6. A guide for machine learning in search: Key terms and concepts

You want to learn how machine learning affects search? Find out how Google uses machine-learning models and algorithms for search. (By Dave Davies. Publié May 2.

5. Google’s helpful Content Update: What can we expect?

The launch of Penguin 10 years ago may bring about a similar shakeup for SEOs. This is what you need to know regarding Google’s latest update. (By Marie Haynes. Publié Aug. 22.)

4. 12 WordPress site settings are crucial to your SEO success

Do you want to increase traffic and rank your WordPress website? These settings will help you improve your SEO. (By John McAlpin. Publié Sept. 15.)

3. The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz

Compare the keyword coverage of the top four SEO tools for domains within the pharmaceutical industry. (By Tylor Hermanson. Publié Sept. 19.)

2. 14 ways Google may evaluate E-A-T

Find out what signals Google might use to determine whether your brand and content have strong E-A–T. Published March 18.

1. 11 Google Sheets formulas SEOs need to know

Sometimes, the best SEO tools can be free. These formulas can be used to save time and minimize errors. (By Jackie Chu. Published June 30.)

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