is the day in search marketing history: January 2,

Google’s jaw-dropping sponsored posts campaign for Chrome

Google, a search engine that is known to fight against “thin” content and paid links, seemed to have been behind a campaign in 2012 that generated both for its Chrome browser.

A Google search for “This post is sponsored Google” returned over 400 pages. These were probably part of a Google marketing campaign.

Google? How to buy links? It certainly looked like it.

It was also hypocritical, as Google was paying for the same garbage its Panda update was intended to penalize.

Google was thinking what? This was only the beginning. Check out Search Engine Land’s other stories:

This day, too


No Free online tax-filing services are available from Google Search results

2020: In its revision of the Free File Agreement with online tax return software vendors, the IRS required them to allow their Free File landing page to be indexed search engines. This was in addition to its promise not to enter into the e-file marketplace.


How we market in 2020

2020: Automation in 2019, full-funnel campaign, shoppable ads, and privacy-driven paid search changes.


Why do people click on search ads to find out?

2020: Did people click a paid search advertisement because it answered a query, listed a familiar brand or had a compelling title and description or image? According to a survey…


Bing Ads gives agencies the chance to win accreditations, new accounts and more

2019 This sweepstakes provided an incentive for agencies to participate with Bing Ads.


Google’s Mueller spent the New Year helping SEOs to tackle slow websites and hacked content

2019: John Mueller is a Google webmaster trends analyst who spent part of his New Year’s holiday answering questions and concerns about Google search-related issues. Here are his activities.


Google stresses ‘Message This Business’ in new local search test

2019 – Google tested a larger push for the messaging option in the local panel by using a larger message buttons.


Google Search tests new interface to stream movie and TV shows

2019,Google tested a new search result for streaming movie and TV shows, and added more options and streaming providers.


Nothing can stop climate change deniers using Google AdWords

2018: Advertisers did not have to do anything unusual or outlandish to get Google’s algorithms displaying their ads. Google would not ban advertisers from running ads on content that was contrary to scientific consensus on climate change. This prohibition came in 2021.


Report: Amazon is in talks with brands to advertise on Alexa. [company denies]

2018: Amazon was reportedly meeting with large consumer product companies like Procter & Gamble to discuss sponsorship and advertising opportunities via Alexa and voice-search. Amazon, however, denied the report, saying that it did not intend to place ads on Alexa.


Guidelines for Google Assistant’s new search quality rating system and voice search evaluations

2018 Similar in nature to web search quality guidelines raters evaluated voice response from Google Assistant for information satisfaction and length formulation.


Yahoo Search Back Online after a 4+ hour outage; Bing went down earlier Friday

2015 The downtime to Yahoo’s search site was more than four hours.


Search in Pics: Google Winter Vacation. Boot Loops Cereal & Penguin Apetizers

2015: What people are eating at search engine companies, how and where they talk, and what toys they own.


Rumor: Apple May Purchase Crowdsourced Mapping App Waze

2013: Surprise alert: Apple did not acquire the crowd-sourced traffic and mapping app. Google got it later, in 2013 for $1.3billion.


Report: Google Antitrust Settlement Tomorrow. Opponents Frustrated with FTC

2013: Google has agreed to modify some business practices and to settle claims it misappropriated patents in order to stop smartphone competitors.


Larry Page is named “CEO of the Year”

2012: Why? Page “reorganized the company’s management structure, redesigned its products face and advanced with a multibillion dollar deal to buy a cell phone manufacturing company.


Google Launches US Election Hub Website

2012 This section was very similar to the Google News Elections section. However, it offered different filtering options for news content and additional data about this year’s campaigns.


Get the “Bells and Whistles” on Google’s iPhone Mobile App

2009: Surprise! Google’s iPhone app offered a few additional options under the Settings tab.


Report: Android Coming To Netbooks

2009: An Android OS Netbook by 2010. It could be. It didn’t take long at all, because Acer netbooks were shipped in Q3 2009. ( Dell also looked at Android for netbookOS. Ah, what was a Netbook? A laptop computer that is smaller than the average (R.I.P. 2007-2013).


Google’s Algorithm for Choosing New Pages

2008: Google appeared to show a little too much love for new or very recently indexed pages by Google, ranking them extremely highly for queries.

2008: A Beijing appeals court affirmed a decision that Baidu wasn’t guilty of violating property rights for linking to sites offering illegal music downloads.


WhatsOpen aims to disseminate local business hours data across platforms

2008 The “socialsearch engine” was launched in public beta. It appeared to be more of a feature than a fully-developed local concept.


Google Will Make a Stronger Effort with Blogging & Communications In 2007.

2007 Matt Cutts urged Google to get more people blogging about their products and monitor communities.


More Q&A from Google

2007 Google Q&A Spam was discovered for a search about [how tall are paris]. These results led to an adult website.


Google’s “Content Identification System” Delay May Cause a Problem

2007 YouTube delayed the release of a software program that would help crack down on pirated video with a content identification system software.


SMBs, Paid Search And Self-Service

2007 The question: How many SMBs would sign up for paid search directly and how many must they acquire through a push channel (local sales force). Some believed that Microsoft, Google and Yahoo needed a sales force to gain any meaningful penetration in SMB markets.


Google’s Manhattan Office Attractive and Inviting

2007 The translation of the Googleplex Mountain View company culture to New York seemed to be going well.


Google Patches Serious Gmail Contacts Bug

2007 Google’s Gmail has been updated to fix a serious bug. Through a JavaScript loophole, websites could retrieve the Gmail contact list of a user through Google’s Gmail.


Search Engine Land Stats: 2007, In Review

2008 These key stats show how Search Engine Land has grown in the past year.

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It’s a great time to look back on the most popular stories of the past year in January. See which stories received the most social love and pageviews in previous years.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 2 was first published on Search Engine Land.

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