ow MarTech’s B2B marketing specialists //

B2B Marketing is as personal and direct as it gets. It is essential to understand your customers’ needs, goals, and how they do it. It is also important to understand their business processes, organization, and purchasing cycles. You must then communicate effectively with them, in the most effective way possible, at the right moment and with the information that they need. This is not an easy task.

You don’t have it all. This is our list of top B2B marketers that you should follow. They offer real assistance based on real-life experience. They are always up to date with the latest developments and best practices, and they are happy to share these knowledge.

They are listed alphabetically:

Dave Gerhardt

Dave is a consultant that helps businesses build brand and market strategy. His passion project, Exit Five, is a private online community for B2B marketing professionals with over 3,000 members. (“Because no one goes back to school for B2B marketing.”) He was previously the CMO of Privy, which is “#1 reviewed App for Sales in Shopify App Store,” and then chief brand officer at Drift. He is the author of “Founder Brand: Transform Your Story into Your Competitive Advantage “.

Shama Hyder

Shama, the CEO of Zen Media has been honored with the titles of “Zen Master of marketing” by Entrepreneur Magazine, FastCompany’s “Millennial Master of the Universe”, and a LinkedIn Top Voice for Marketing four times. She is the author of “The Zen of Social Media Marketing”, the best-selling book. She is also a world-renowned keynote speaker and specializes on B2B marketing.

Matt Heinz

Matt is the founder and author of Heinz Marketing. But, wait! As they advertise, this is not all. He is an award-winning blogger who has been named to the Top 50 Most Influential Persons in Sales Lead Management and Top fifty Sales & Marketing Influencers. He is also a well-known speaker and cohost of the highly popular “Sales Pipeline Radio podcast”.

Jason Lemkin

Jason is determined to help SaaS businesses get the funding they require. He is the co-founder and CEO of SaaStr, an online community that connects founders of SaaS/B2B companies. It has more than 250,000 members. As managing director of SaaStr Fund (a venture capital fund with a $90m investment goal), he puts his money where it is needed. Jason is the co-author of “From Impossible To Inevitable” Business Insider names him one of 32 most powerful people in business technology.

Amber Naslund

Amber is a LinkedIn enterprise sales leader. Her motto is “B2B does not have to be boring!” She has 20 years of experience as a leader in go-to market. Amber is a well-known keynote speaker on topics such as marketing and the intersection between mental health and work. Co-author of “The Now Revolution”, a best-selling book on social media, she is also a co-author.

Lee Odden

Lee Odden is the CEO and co-founder at TopRank Marketing. He is a top B2B content marketer and has more than 100,000 followers on LinkedIn and Twitter. Lee is a member of DMI Global Industry Advisory Council and has presented over 200 talks in 17 countries. He is the author of “Optimize”: How to Attract, Engage and Increase More Customers by Integrating Social Media, SEO, and Content Marketing. Lately, his focus has been on B2B influencer marketing.

Sangram Vajre

Sangre was also co-founder and CEO at GTM Partners. He is also co-founder of Terminus. Sangre is the author of “MOVE”: The 4-question Go-to-Market Framework , which was both on the Wall Street Journal bestseller lists and USA Today bestseller list. He also co-authored “ABM B2B,” which was also featured on the Wall Street Journal bestseller lists. Sangre hosts “MOVE”, the Go To Market Podcast. It has over 500,000 downloads. He is the founder of PEAK Community, an online private group for marketers who want to be CEOs or CMOs.

Scott Vaughan

Scott has been CMO for Integrate and CGO for it since 2000. He is now a highly sought-after advisor and consultant who works with CMOs, CXOs and investors in business, marketing, product and GTM strategies. Scott has over 30 years of experience in marketing. Scott is a long-time contributor to MarTech. His columns are always the most popular on the site.

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