is the day in search marketing history: January 5, //

Google AdWords now offers click-to-call ads

Google sent an AdWords notification in 2010 to its advertisers. It stated that your location-specific business number would display alongside the destination URL in ads that appear on high end mobile devices. Users can click-to-call your company just like they click to visit it. Clicks to call will be charged the same as clicks to visit your site.

Google simply stated that it would allow advertisers to show phone numbers in its ads and charge them when they are initiated.

We described it as a “pay per-phone call”, but it costs the same as a click.

You can read all about it at Google to Introduce Click-to Call (Billing), in Ads on Mobile Devices

Later, Google would add click to-call numbers Jan. 28, on the Inside Adwords Blog.

This day, too


Google resolves user permissions and issues with Search Console

2022 In November 2021, the problem began in Google Search Console’s interface. “Full users” were able to see their status as “Delegated owners” in the settings ownership verification section.


Microsoft launches IndexNow plugin to WordPress

2022 The WordPress IndexNow plugin allowed automated submission of URLs to multiple search engines from WordPress sites without having to register or verify your site.


Best Buy to Sell Search Ads Under Its Own In-House Media Company

2022: Best Buy Ads began offering paid search ads, sponsored product listings, and other ad options on Best Buy’s site.


How is the AdWords 2x budget adjustment going?

2018: Search marketers shared their experiences with the change. Many had experienced no issues. For others, however, it was a difficult transition.


Google Assistant Now Available on More Than 400 Million Devices

2018 Google used the term “devices” to refer to Android smartphones, tablets and TVs as well as headphones and smart speakers like Google Home.


Search with Pics: Google’s floppy couch, rusty Android head and dancers

2018 These are the most recent images taken from the internet. They show what people eat at search engine companies, how and where they talk, and what toys they own.

2017: Bing began delivering carousel-styled results with images linking to a variety of exercise options for searches for [workouts],[exercises],[yoga] or [Pilates].


Bing Now Powers AOLSearch: What Advertisers Must Know

2016: What did this mean for Bing Ads campaign managers?


GM Transforms Its Cars Into Rolling Search Engines

2015: GM introduced a variety of new OnStar4G LTE services including “AtYourService,” which features partners such as Priceline.com and Dunkin’ Donuts.


Why Windows Phone Users Have Lost Access to Google Maps

2013 Many people noticed an inexplicable redirection Google had set up for users who don’t use Android or iOS.


Google Expands the Test of AdWords that Collect Email Addresses

2012: Google confirmed that it had extended the trial of its lead generation format to other advertisers.

2012: Google released its most recent overview of 30 search adjustments that took place in December 2011.


Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs

2012 The SMB-specific portion of social media spending was approximately $1.14 billion


Trada Receives an Additional $9M in Funding from Google Ventures & Foundry Group

2012 With this additional Series D seed, $17 million was raised for Trada’s crowdsourced PPC marketplace.


Google Doesn’t Want to Quit China

2011 The company was considering a “return to China” after taking a strong stance against censorship following the revelations that Chinese government officials were behind Gmail hacking.


Obamacare AdWords – Partisan Outrage Or Public Education

2011 An AdWords advertisement for the query “obamacare”, which led to a landing site on HealthCare.gov, the official government website.


Google Buzz Faces a New Lawsuit in Canada

2011 Google was once again sued for privacy concerns related to Google Buzz’s launch.


Data – StumbleUpon beats Facebook as the top social referrer

2011, StumbleUpon had 43% of social media referrals while Facebook has 38% according to StatCounter.


Ballmer at CES 2011: “Whatever device you use, Windows will be there”

2011: live blogging Ballmer’s talk during CES in Las Vegas. (Bing was briefly mentioned as part of Windows Phone 7 but only in passing.


Facebook Funding Subject Of SEC Review: Report

2011 In the early stages, the SEC was investigating rules governing the division between private and public companies.


Google Teases Honeycomb Android 3.0 Tablet OS at CES

2011 This was a completely tablet-friendly version of Android.


Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV

2011 A quick look at how Roku and Apple TV compare to each other.


AdWords Ads Get Pictures, What Is Considered Family Safe?

2010, Google stated: “Images in advertisements are only classified non-family safe if they contain adult content.”


Will Microsoft or Yahoo Be Next to Buy After Mobile Ad Networks Are Snapped Up by Google and Apple?

2010 The mobile market is real and hot.


Islam Is … Blocked By ‘Bug’ In Google Suggest

2010 Google stated that it was fixing a bug in Google Suggest which was blocking search suggestions for Islam.


Bellevue Building with Bing Lights

2010 The lights were distributed across multiple stories and in green. It was the name of Microsoft’s search engine, Bing.


Liveblogging Google Nexus One Phone Launch

2010 The Nexus One, a highly anticipated Google Phone, was developed by Google and HTC. It runs the Android mobile operating systems.


Top Googlers Donate $150,000 To Obama’s Inauguration

2009 Many of Google’s top executives, including CEO Eric Schmidt and cofounder Larry Page, donated substantial amounts to Obama’s inaugural galas dinners and receptions.


Baidu & Google Fail China’s Pornography Test May Lead to Penalties

2009 After being notified about issues, both Google and Baidu failed to take “efficient” actions to remove the content from their search results.


Marissa Mayer denies rumors that she’s leaving Google, comments on Search being “90% done”

2009: Mayer stated that while search is 90% solved, the remaining 10% will take many decades to complete. Mayer did not leave Google until 2012 to become Yahoo!’s CEO.


Google Book Search Will Help or Hurt Libraries and Book Sales?

2009 Some researchers were concerned that Google users might be more inclined to search for specific information than they would to read long. This is a crazy idea. Oh, wait!


Google Docs Announces New Presentation Features

2008: This includes the ability to embed presentations in any page on any website.


Marketers’ Answer: “Would you hire Matt Cutts?” Away from Google?

2007 It’s not surprising that they would all love to hire Cutts.


Google Hires NBC Video Executive, Michael Steib

2007 He joined Google in order to work with advertisers and create measurable, effective video advertising.


Google’s Enterprise Search Appliance Gets New Features

2007 Clustering the results, auto-generate sitemaps for Google.com’s search engine crawler, and many more


Yahoo Local Quickly Add / Edit Business Listings Feature

2007: Yahoo Local allows you to add your business in just 24 hours.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 5 was first published on Search Engine Land.

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