Microsoft Store Ads promote desktop apps on Windows devices //
Microsoft just launched Store Ads to promote desktop applications on Windows 10 and 11 desktop devices. The Microsoft Advertising Platform allows you to create an ad and have it displayed in the Microsoft Store. This will allow your customers click on your ad, then download the app, and then use it.
The Microsoft Store is in action. This Microsoft Store is for Apple users. It’s where they can learn more about apps and software from Microsoft. The Microsoft Store Ads are all desktop traffic. Mission-driven users have high intent to download desktop apps.
Microsoft Store Ads is a way to expand your reach and encourage app downloads from mobile only.
Microsoft Advertising was the first to adopt this strategy. Microsoft Store Ads is Microsoft Advertising’s vision. It enables advertisers to do more to increase app acquisition and engagement across all screens.
Get started with Microsoft Store Ads. Microsoft Store Ads can be used to promote apps that are built for Windows. Microsoft provides the following guidelines to help you get started with creating Store Ads.
- Reach out to your Microsoft Advertising account manager, or Microsoft Store representative.
- To set up a new account, contact the Microsoft Advertising Sales Team
- If you are not a managed account customer, connect with the Microsoft Advertising Support Team.
- Start publishing your Windows appsOpens in new.
Dig deeper. Check out the announcement for more information about the new Microsoft Store Ads.
Why do we care? Windows developers and campaign managers should look into the new Store Ad options. They will help you expand your reach and make use of the Microsoft audience. These ads are easy to launch and don’t require any large budget. They will also improve discoverability.
The post Microsoft Store Ads Promoting Desktop Apps on Windows Devices was first published on Search Engine Land.