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is the day in search marketing history: January 8, 2008 //

Intent research vs. keyword research

Frederic Dubut, Bing , told us that keyword research will become gradually obsolete in 2020 and that you will need to transition to intent research.

Barry Schwartz questioned John Mueller, Google, about Dubut’s statement. Here’s Mueller’s response:

Because you provide these words to users, there’s likely always going to be some room for keyword research. Even though search engines want to understand more than those words, showing users specific words can help them understand your pages and sometimes can drive some conversions.

Is keyword research dead? There has been a shift in SEO’s thinking about user intent and the search intent behind a query since 2023. Keyword research is not obsolete.

Google’s John Mueller explains all in . Intent research vs keyword search for 2020 .

This day, too

Safety precautions should not be limited to Halting.

2021 How the advertisers responded to the storming at the Capitol and the arguments for and against pausing advertisements in times of disruption.

Google’s John Mueller discusses intent research vs keyword search for 2020

2020: Search engines are getting better at understanding intent, and less on keywords. Mueller would not say that keyword research will cease or should cease anytime soon.

Google considers reconsideration requests in batches

2020: John Mueller stated that Google processes reconsideration requests in batches so it sometimes feels like there’s a backlog.

Brands can manage their profiles with Bing Pages across all Microsoft products, including Bing Search

2020: Page administrators could use Bing pages to publish contact details, aggregate social media links and customize Outlook profiles with images or content, and promote social media posts.

Video by Brian Dean about growing YouTube subscribers and changing the nofollow URL

2020 Dean talks to Barry Schwartz about creating high quality videos, changing the nofollow attribute, and other topics.

You need to speed up page removal from Google’s search engine index. Use a temporary sitemap file

2019: If you have thousands or hundreds of pages, it can take a lot of time to remove URLs one-by-one. What can you do? John Mueller suggests temporary sitemaps.

Google Assistant Updates: Hotel bookings, airline check-ins and language translations.

2019: Google was hard at work to make Assistant (and Home) a transactional platform.

Man vs. Machine: What is really important for SEO success

2019 Lily Ray about changes to the way sites are evaluated, how traffic drops due to algorithmic changes, Google’s search-quality rater guidelines, and many other topics.

Google will roll out new Search Console features over the next few weeks

2018: verified users in Google Search Console will soon have access to the new Search Performance and Index Coverage reports.

Google removes ads for addiction treatment from UK search results

2018 An investigation found that middlemen were bidding on search terms and getting large kickbacks at the private centers where the searchers were ultimately referred – a practice known as “patient brokering”.

Google removes news publishers from Google News

2018: Google referred to it as an “unintentional technical problem”.

In the battle for voice ecosystem, it’s Google Home vs. Amazon Alexa

2018:Amazon and Google both announced new partnership agreements; the Google Assistant will be available on new smart display devices, more speakers, and in cars.

Google solves long-standing AMP cache URL display issue

2018: Google stated that it would make a change to display Google URLs instead of publisher URLs in search results served by the AMP cache.

Search In Pics: GoogleBot & BB-8, Google Onesie & Tesla Model X

2016 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, and what toys they own.

Google Now Bugs Users to Remove Cards, While Google Now Tests Custom Background Templates

2015 Some users had misplaced their Google Now cards. These cards are used to check if traffic is on their way to work, how cold it might be, and other useful information.

AdWords Reporting Moves To Campaigns Tab

2015: Google moved Reach and Frequency from the Dimensions tab to Campaigns.

Bing’s new Best-Sellers Cartousel Helps Readers Locate The Right Book

2015: Microsoft started showing a carousel with New York Times bestsellers when you search for specific book genres.

Google France Homepage goes “Je Suis Charlie”, In Memory Of Charlie Hebdo Victims

2015: Google France has added the “Je Suis Charlie”, (“I am Charlie”) badge to its homepage. This is in memory of the victims of the Charlie Hebdo massacre, Paris, France.

Yahoo’s News Digest App Is “Summly 2.0”

2014: CEO Marissa Mayer presented the new news app to CES. Summly was purchased by Yahoo in March 2013 at an estimated $30 million.

Utah has the highest Google usage, West Virginia has the lowest

2014: Ad network Chitika launched a new tool to provide a breakdown of traffic market share or user percentage for each state’s PC operating system and search usage.

Google’s Matt Cutts on Publishers with Duplicate Content. Use The Canonical tag

2014 How do I deal with a small duplicate content problem? Cutts suggested using the rel=canonical tags to consolidate the PageRank and avoid issues with Google.

Report: US Search Ad spend rises 12 percent YoY in Q4 2013, Smartphone CPCs drop

2014: IgnitionOne has released its fourth quarter Digital Marketing Report. It shows that the US paid search market continues to grow.

Google fixes Definition URLs and Makes Them Clickable Links

2013 The URL under the definition was not clickable previously. The only way to go to the definition’s source was to click the Source link at bottom of the box.

Google Wants to Hire Someone To Help You Search While You Signed In

2013 “As Product Market Manager in the search growth team you will be responsible for developing plans, creatives and programs to increase user’s signed-in.”

Google Mobile Search and The Paradox Of Competition

2013 What role does Google play in the “future search”? whose progress will largely depend on mobile and other non-traditional devices. This was a difficult question to answer.

2011: Google & Bing Taken Away from SEOs & Publishers

2012: Danny Sullivan called 2011 an “alarming.” After years of progress, search engines made a huge reversal by withholding keyword and linking data.

The Big Listing: 168 Marketing Trends and Predictions for 2011

2011: An enormous collection of trends and predictions on SEO, paid search, mobile, and local/mobile.

Google Mulling Several Ways To Integrate Ads On Maps

2010 There were many articles that speculated or discussed ads on Google Maps (PC/mobile).

Yahoo To Keep BOSS In Microsoft Deal, May Charge In Future

2010 Some results would be powered Yahoo, while BOSS (Build Your Own Search Service – an initiative of Yahoo Developer Network to provide an open search platform) search results would be powered Microsoft Bing.

Yahoo’s CEO Gets a B-Minus One Year Later

2010 Carol Bartz, Yahoo CEO, said: “It was a bit tougher internally than what I thought I would anticipate, but I did move quickly, but this is an enormous job.”

Search Marketing Expo ( , SMX).

Google Ads for SMBs and How to Drive Results on a Low Budget

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

2020: Here are some statistics to help you understand how to rank higher with your brand name. Brian Patterson
2019: Learn How One Startup Doubled CPL And Saved Money By Duane brown
2018: What will the development of visual searches mean for SEO By Kristopher J
2016: Is Your Account Leaking Money? Amy Bishop on the Importance of Query Mapping
2016: How to Ensure That Your SEO Recommendations Are Implemented By Winston Burton
2015: What Yahoo!’s Firefox Deal Told Us About PaidSearch In 2015 By Mark Ballard
2015: AdWords scripts for every level: Part 4 – A real world use case (free script included) by GinnyMarvin
2014: SMBs Should Embrace Search Advertising By John Cosley
2013: Is Personalization in Search Engine Results a Driver for Using Local Domains Internationally ( by Andy AtkinsKruger
2013: Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online by Jordan Kasteler
2013: 3 areas that get overlooked when building links in a bubble by Julie Joyce
2010: 5 Web Analytics New Years Resolutions by Ben Got
2010: Ecommerce Usability Challenge: Affiliate VS. Merchants by Gab Goldenberg
2010: Testing In 2010: Tips & Ideas To Get You Started by Carrie Hill
2010: Convergence of Web Search & Site Search By Shaun Ryan
2009: Trends in SEO From 2008 & A Take a Look into 2009 by Jill Whalen
2008: New Year’s Resolutions for Your PPC Campaigns By Brad Geddes
2008: 10 Steps to Social Media Success in 2008 By Chris Winfield

Search Marketing History

The post Search Marketing History: January 8 was first published on Search Engine Land.

Intent research vs. keyword research

This day, too

Google considers reconsideration requests in batches

In the battle for voice ecosystem, it’s Google Home vs. Amazon Alexa

Yahoo’s CEO Gets a B-Minus One Year Later

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

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