times more you will need an SEO expert in 2023 //

Expert SEO services are needed at many points in the website’s life cycle.

You risk rankings, traffic, and revenue in 2023 if you don’t hire a professional to help you with these five scenarios.

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  Site redesigns
  
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  Deep analysis
  
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  Ranking for highly-competitive terms
  
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  Navigation changes to Google
  
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  Technical SEO
  

1. Redesigns of websites

Many people plan to update their websites in the new year. SEO is often not discussed during site redesigns or poorly handled. This is a problem.

A site transfer occurs when a website is subject to major changes such as URL changes, a design or changes in content management system or hosting provider.

If not handled properly, any of these changes could negatively impact website performance in search results.

There are many things to take into consideration. When involved in site migrations, we often break down our SEO checklist into prelaunch, launch, and post-launch activities.

It is not uncommon for websites to experience a temporary drop of organic traffic. 80% SEOs expect it. However, it should recover quickly and excel beyond previous benchmarks.

If it doesn’t, however, then something is seriously wrong. Websites may not recover and could experience a drop in traffic over time.

You should seek the advice of an experienced SEO if you plan to make major changes to your website. Website design agencies may not have the necessary expertise.

2. Deep analysis

You may not be able to check all boxes on an SEO checklist. However, there could be something more sinister behind your website’s traffic drops. This is what a deep dive audit can reveal.

Site owners often only pay attention to the most popular pages. However, this is only a small percentage of the website’s overall quality. Your website’s quality could be affected by the presence of 80% more webpages than necessary, which can impact your traffic.

One example? Google’s useful content update evaluates the website in terms content quality. Bad content can have an impact on the entire website.

We must not forget about the importance of well-organized and quality content throughout the site. Google Search Engine Optimization Starter guide:

The navigation of a website is crucial in helping visitors find what they are looking for quickly. This can help search engines to understand the content that website owners consider important. Google provides search results at the page level. However, Google likes to see the larger picture and understand the role of each page.

Websites are not created in a vacuum. Google may rank a site in a holistic way, depending on its content.

Without a technical audit, there are many other issues that can be overlooked on a website. Website publishers need to have a thorough audit of their website.

3. Highest competitive terms ranked

Let’s face it, keywords are notcompetitive anymore. You will find millions of results if you search any keyword. But Page 1 is the most important.

Ranking for certain keywords is easier than others. You might rank better for “list of top videogames in 2022” than “games.”

We ought to know. We had to work for years to get a client number one in the highly competitive term “games.” But it was worth it. It worked.

It’s not enough to follow a checklist to rank for millions-dollar keywords. This happens when you have deep SEO knowledge from experts with decades of experience. These professionals are those who live and breathe SEO and understand the current search landscape.

You can find SEO advice anywhere. But if your goal is to rank for highly competitive terms then don’t settle. Hire an expert SEO.

4. Google Maps Navigation

Search engine results pages change constantly.

Google conducted more than 700,000. These experiments resulted over 4,000 changes in search. This is about 11 changes per hour. Are you able to keep up with all algorithm updates and their implications for your website?

Updates to algorithmic pages lead to page one shakeups, and competition pulls ahead. You might have more resources or a larger budget, but they may just do slightly better than you. You now need to figure out why and how you can get back on track.

There are many factors that can influence your search engine rankings. It is best to leave the work of an SEO professional to determine these factors.

5. Technical SEO

While anyone can perform simple on-page SEO, it is not easy. It takes experience and knowledge to do the technical parts. Mobile usability, site speed and structured data markup are all important.

Technical SEO is best done by a professional who works in conjunction with a webmaster or website developer to make sure the changes are made correctly. SEO results can be thrown off track by one mistake.

Each website must ensure that the technical portion is correct to rank. Why? Because it is impossible to crawl a site, so it won’t rank.

Google’s Gary Illyes once stated on a Reddit Thread:

“[I] wish SEOs would go back to the basics (i.e. MAKE THAT DAMN WEBSITE CRAWLABLE) rather than focusing on silly updates or made up terms by rank trackers and that they spoke more with developers of the website after finishing the first sentence.

In 2023, improve your SEO skills

New possibilities are available for your website in the new year.

You need to think about how expert SEO strategies will be integrated into your website to ensure you are on Page 1.

Search Engine Land published the post 5 Times You’ll Need an Expert SEO in 2023.