is the most important day in search marketing history: January 11,

Mobile intrusive interstitials penalties

Google introduced the mobile intrusive interstitials penality in 2017.

Google declared in August 2016 that it would lower the ranking of pages where content was not “easily accessible for a user during the transition from mobile search results”. This crackdown will begin Jan. 10, 2017.

Google did this because they believed it was necessary. Google believed that this type of advertisement was not suitable for smaller mobile screens.

Google explained the types of interstitials that could be problematic, including:

You can read all about it here: Google confirms the rollout of the mobile intrusive institials penalty yesterday.

This day, too


Google’s next page experience update for desktop will be

2022 This is a reminder of an update that was not expected to be large.


Microsoft Advertising Shopping campaigns reporting enhancements

2022 Plus, Microsoft Audience Network – Similar audiences and audiences in-market expanded


Google updates Search Console coverage report

2021 The updated reports provided specific categories and labels to identify errors and respond.


Trump is blocked by Facebook for the remainder of his term, while Twitter imposes a permanent ban

2021 Many advertisers had stopped their social media campaigns due to the events at Capitol.


Video by Phillip Thune at FindWhat, competing with GoTo and Overture, Yahoo, and Google Ads

2021 This episode of Barry Schwartz’s vlog series features Thune talking about his early days in search, the role he played in Textbroker, and many other topics.

2019: Advertisers who didn’t create manual sitelink descriptions for non-brand campaigns probably wouldn’t like what they saw.


Last year, sales of smart speakers grew by 103%

2019 – The virtual assistant devices were the fastest-selling consumer technology in 2019, surpassing VR and wearables.


What Time is the Super Bowl? Google and Bing are Confused

2016 This was the information showing for last year. It also listed the teams for that year.


Alice Paul Google Doodle Marks 131st Birth Of The American Suffrager & ERA Activist

2016 The Google Doodle honoured Alice Paul, an American suffragist, who was instrumental in passing the 19th Amendment, which gave women the right of vote and was also the driving force behind the Equal Rights Amendment.

2013: The Total query volume seemed to be decreasing as mobile devices cannibalized the traffic.

2013 StumbleUpon received weekly requests from people asking to remove links from their websites. Why? They were concerned that being linked by a long-standing social media site could cause them to lose their Google search results.

2013 A photo search tool that was used often by bloggers and other content producers. It has now been extended to image searches on mobile phones.


Search in Pics: Panda & Penguin Speakers. R2D2 Android & Google Workshop

2013 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, their language skills, and what toys they own.


Real-Life Examples of How Google’s Search Plus Pushes Google+ over Relevancy

2012 An in-depth look at the changes and how they make Google+ an indispensable social network for search marketers.


Google Search Plus: Local Impact Limited So Far

2012 Based upon an unscientific query survey the impact was minor.


Reports – Mobile Search Impressions explode, CTRs beat PC

2012: Mobil [paid] Search Ad Spend was up 269% YoY, and impressions were up 317


Google Flight Search Expands, Now Showing more Routes

2012: Google was hesitant to give exact figures, but a spokesperson said that the feature has more than doubled its domestic routes (i.e. U.S.) since launch.


Google Logo for Nicolas Steno: Father of Modern Geology

2012: This logo represented the study of the Earth, from the oceans to the mountains.


Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada

2011, Mayer joined crowdsourced SEM market as Chief Strategy Officer. He oversees sales, marketing, product design, and operations.


Google Manages Negative Keywords and Changes AdWords Display

2011: Google has changed its AdWords interface so that marketers can use one negative keyword list in multiple campaigns.


New AdWords Tool Introduced For Better Understanding Of Mobile Searchers

2011 As mobile searches grow rapidly, Google has introduced a keyword tool that allows marketers to find keyword suggestions for their mobile devices.


Yahoo!-Bing Gaining on Google in Some Paid Search Metrics. Report

2011: This transition resulted in small declines in click share and spending share, as well as a greater drop in overall paid searches ad impressions for Yahoo!-Bing. However, this was offset by a rise in revenue-per click (RPC).


Google Adds Hotpot Activity to Maps’ Home Page

2011 Anyone who logs into a Google account will see the most recent activity from Hotpot friends in a left-side window.


Not on the Radar: Why Are Airlines On Travel Search Engines Going Missing

2011 There was some tension between airlines and online travel agencies.


Foursquare Improves, Expands Information For Businesses

2011 Foursquare targeted local businesses and major brands by creating a new and expanded content section. This explained how Foursquare could help them.


Google Launches a Worldwide Science Fair for Teens

2011, Google was a science project that its founders, Larry Page, and Sergey Brin, started way back in the 1960s.


German Govt. Google to be a ‘Giant Monopoly”

2010: Germany’s justice minister threatened to take legal action against Google if it didn’t make itself more transparent.


Yahoo Boosts Social Scientist Staffing in Yahoo Labs

2010 The company was building up Yahoo Labs, bringing in a variety of academics and social scientists and conducting new research.


Yahoo Shopping is Over Companies Substantially outsource to PriceGrabber

2010: Merchant Listings would now be available from PriceGrabber. Ecommerce sellers would not be able access Yahoo Shopping via PriceGrabber (Bing) or Yahoo Search (Bing).

2010 Google News highlighted the article in Fast Flip’s “most viewed section” – great job!


Bing Shows Off Their Basketball Skills with NBA Results

2010: Bing’s NBA results got “smarter”


The Big Listing: 2010 Marketing Predictions and Resolutions

2010: Links for so many articles that offer predictions and solutions for 2010.

2009 However, Wired did not place a robots.txt ban on links from the semi-Wikipedia challenger.

2009: Google Checkout Trends was an example of Google Trends but restricted the data to information collected from Google Checkout merchants.


Yahoo Directory Places Images on Sponsored Ads

2009 Images appeared on the left side for each sponsored result in the directory pages.


The New Yorker on Google: Avoiding Regulation and Arrogance

2009 How Google’s growth scared those with vested interest (Viacom and Microsoft) as well as privacy and consumer advocates.


Isabel Aguilera CEO of Google Spain & Portugal.

2009: On March 1, 2006, she was appointed Google Spain’s CEO.


Facebook’s Mark Zuckerberg in Hot Seat In Upcoming Interview

2009 He would be asked questions about the Beacon controversy, and how to leverage the social graph to the advantage of advertisers.


Yahoo Moves Metasearch Engine FareChase To Travel Homepage

2009 Attributed the almost $200 million purchase of SideStep from competitor Kayak


Microsoft Business Division Head Retires

2009 Stephen Elop, the COO of Juniper Networks, would succeed him in this same role.


Search in Pictures Jeremy Zawodny Weds – Google’s Mascot and Yahoo’s Clothing Line

2009 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, their toys, and much more.


AOL Finance Gains Market Share to Become a Top Site

2009: AOL’s finance site has passed Yahoo Finance and MSN Money, to become the top-ranked finance destination on the internet.


January 2007 Update on Google Indexing & Ranking Problems

2007: PageRank Updates, Supplemental Listings, Filetype Command Changes, Lost Home Pages in Country-Specific Results, Concerns that CSS is being Spidered to Detect Hidden Text, Duplicate Content Worries, the Minus 30, and What to Do if Google Thinks You are a Malware Site


Additional Rounds in the “Is SEO Overrated?” Debate

2007 The seemingly never-ending discussion continues.


Interview with Ask.com CEO Jim Lanzone

2007 His vision and his role in Ask and IAC.


Zuula Meta Search Engine

2007: This search engine provided access to news, images, blogs, and jobs engines. It displays results from one search engine. Searchers click on another tab to display results from that engine.


SEMPO Board Of Directors Open

2007 To vote for the 2007-2008 Board Of Directors.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 11 was first published on Search Engine Land.

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