is the 18th anniversary of search marketing:

Google blackens its logo and configures Googlebot for crawling at a lower rate

This is what you saw when you visited Google in 2012.

Google expressed its opposition to two bills currently being debated in Congress: the Protect IP Act, (PIPA), and the Stop Online Piracy Act(SOPA). Many were concerned that the legislation would restrict the internet and harm U.S. companies.

How does this affect SEO? Google previously shared SEO blackout tips.

Pierre Far, Google’s 2012 vice president of product management, also revealed that GoogleBot would crawl at a lower rate today to ensure that Google results from websites that participated in the blackout will not be affected.

You can read all about it here:

This day, too


Google Search makes it difficult to change URLs.

2022 Google can take several months to process these changes if they are done correctly.


Shopify launches Yoast SEO

2022 Shopify merchants can use the app for optimizing their products and postings to appear in organic, non-shopping search results.


Danny Goodwin joins Search Engine Land

2022 I joined this team as Senior Editor. Now, I am the Managing Editor for Search Engine Land & SMX.


Microsoft wants more Cortana distribution and deeper integration on Android.

2019: Microsoft and Amazon wanted to distribute the same product to their respective audiences.


Amazon search ads leveraging in an era of rapid change

2019: Amazon’s advertising offerings are getting more sophisticated, providing marketers with new possibilities and complexities.


Google My Business videos are not showing up in your local listing. It’s a Google bug

2018 An error prevented video uploads from appearing in the Google Maps local listings or Google Web Search.


Study: snippets account for 80% of Google Home search results

2018 The majority of Google Home results mirrored the Answer Box/Shortcut in most cases. In some cases, however, Home did not provide an answer in the snippet or provided a different answer.


Google has added keyword functionality to its AdWords app

2018: Advertisers may make more changes on-the-go


Google Android search will continue to try your searches even if your internet connection is slow

2017: When you had a slow internet connection, the new version of Google Android Search App worked better.


Bing Ads launches scheduling for ad extensions

2017: All markets now have the option to display extensions during store hours and/or schedule for time-sensitive promos


Google tests new design for local inventory ads, in lieu of local pack

2017: Another attempt to monetize mobile local queries.


Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update

2016: Gary Illyes, from Google, stated that weekend fluctuations are “core algorithm” rather than “not Penguin”.


Survey: Less than 40% Start a Local Search with A Search Engine

2016 Nearly half (48%) of searchers stated that they would go to a site with a specific vertical or content-related topic if they were looking for information about a “familiar subject” (e.g. TripAdvisor hotels).


Google To Shut Several Search APIs In February

2016: Google stated that it would close the Google Patent Search API and Google News Search API.


Martin Luther King Jr. day Google Doodle celebrates Civil Rights Leaders’ Moving Speeches

2016 The Doodle emphasized the civil rights leader’s ability to speak “poignant truths” in moving speeches.


UPDATED : A Bug Affecting SEO by Acquisition in Some AdWords accounts

2013 – Google has confirmed that a bug in AdWords caused conversions from Google Analytics not to be properly imported.


Is there a sign of hope? Only 8 percent Rise in Banned Advertisers in 2012

2013: Google removed 224 million infringing ads in 2012. (Google blocked 3.4 billion ads in 2021. What’s the point of that “hope?”?


Google Improves Handwrite Your Search Feature

2013: Google made 3 improvements: Fast alternatives to letters and overlapping letters, as well as Chinese character improvement.


Facebook’s Search Graph Search & YourTrove Social Search: 5 Questions with Jesse Emery

2013 Co-founder and chief ID officer, he shared his thoughts about Graph Search and How it differs from YourTrove. He also discussed how It might affect YourTrove’s future plans.


Search in Pics: Google Chefs and Android Rubik’s Cubes View

2013 These are the most recent images taken from the Web. They show what people eat at search engine companies, what they do with their food, how they interact with others, what they like to do, and what they own.


Adwords Now More Specific With New Mobile Targeting Options

2012: These new features allow advertisers to target specific operating systems to ensure that their ads reach the right people.


Google Opens the 5th “Doodle 4 Google” Contest for K-12 Students

2012 The winning Google logo will be displayed on a box Crayola crayons, and on the Google homepage on May 18.


Research: SEM Growth was Fueled by Optimism in Q4, but ROI Was Slow

2011. In the fourth quarter 2010, Search engine marketing spending grew by 23% over the previous year.


Google Responds To Antitrust Claim in Italy

2011: In 2009, Italian publishers complained that they could not remove links from Google News. They claimed they weren’t getting traffic from Google News. However, they also couldn’t remove them from Google.com search results. This would have adversely affected their general traffic and ad revenue.


European Google Antitrust Questionnaire Revealed

2011 The main questions and areas for inquiry against Google.


Bing Ends Relationship with Publisher Doing Tricky Homepage Switch

2011. MakeMy-Baby.com suggested that people need a plug-in in order to use it – one which would install a toolbar, change their search provider, and home page to Bing.


Gazopa Adds Stock Photos To Image Search Engine

2011 All stock photos came from Shutterstock.


Google Receives 75% of Paid Search Clicks and Dollars: Report

2010 These stats cover Q4 2009 and show that Google’s share in paid search clicks has risen from 71% to 74.4% Q3.


Google Now Collecting Reviews from Non-Traditional Sources

2010: Review came from news sites and hyperlocal blogs, as well as local portals.


Apple iPhone To Drop Google For Bing?

2010 Analysts believed that Apple would abandon Google as its default search provider for iPhones, and instead choose to use Bing.


Study Examines the Impact of Personalization on Search Results

2010: This test examined each searcher’s location and browser as well as the most popular Google apps used and their use of search history.


German Companies Continue to File Anti-Trust Complaints against Google

2010: Publishers. A shopping site and a map site.


Additional Haiti Disaster Relief Resources

2010 Yahoo, Google and Bing offered cash donations and resources for disaster relief in Haiti.


Martin Luther King Day logos from Google & Other

2010: Search Engine Logos and Themes for the Special Day.


FeedBurner Numbers Spike — Blame FeedBlitz!

2008: Why FeedBurner stats went haywire.


Conjunction Junction, Google No Longer Displays Stop Words Malfunction

2008 Searches for “stop words”, prepositions and pronouns or articles, would result in a warning that these words are “very common words and should not be included in your search.”


3rd Annual Yahoo Searchlight Awards

2008: This event was dedicated the idea of search not being a silo, and that traditional or online ad campaigns without search aren’t going to be as successful.


Jupiter: Local Online Advertising Will be Worth $8.9 Billon In 2012

2008: Search was $2.5 Billion of this total.


Center for the Digital Future: Perceptions of Search Reliability and Accuracy Declining

2008 51% Internet users stated that search engines produced most of the information they needed, a drop from 62% in 2006.


Search in Pictures: Sheryl Crow At Yahoo, Google Cupcakes, Goooooooooooogle Amsterdam

2008 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, what toys and other details.


Singapore Offers Cash Rewards To Help Build a New Search Engine

2008: Singapore’s Agency for Science, Technology, and Research managed a contest to create a “next-generation multi-media online searching engine.”


Google Advertising Google Audio Ads

2007: Google promoted their Audio Ads product through AdWords.


Paid Search Will Conquer the Mobile Internet?

2007 In text-based advertising, 7% expressed some interest in promotional text messages. 2% were “very” and “extremely” curious. 92% indicated little to no interest (78% weren’t at all).


Google’s Carolina Moves: $100 Million Tax Breaks In North, Server Farm Coming To South?

2007: North Carolina and South Carolina offered major tax breaks for Google in an effort to encourage them to build large data centers in their states.


JP Morgan Report: PayPal Takes Over Google Checkout

2007: PayPal had a 42% penetration rate in 2006. This was 7x the Google checkout.


Yahoo TagMaps: Photos + Maps + Tags

2007:TagMaps was something similar to the word “tag clouds”, meeting maps and Flickr.


First Google, then Microsoft, now Belgian Newspapers Take on Yahoo

2007 The group did not want Yahoo to offer web users archived access for newspaper articles they would otherwise have to pay for.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 18 was first published on Search Engine Land.

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