is the day in search marketing history: January 27, 2012

Google AdWords API launches

Google’s Google AdWords API was launched in 2005.

Google stated that API usage would be completely free but activity would be limited by a quota system. Higher activity would be permitted for those who have larger accounts and spend more on Google.

Google described AdWords API in as:

Developers can now create programs that directly interact with Google AdWords. Developers representing tech-savvy advertisers, as well as the ecosystem of third parties (SEMs (search engine marketers), agents and other online marketing professionals who manage large campaigns and multiple client accounts) can use the AdWords API.



Google News AdWords API

Google AdWords API enjoyed a successful run. Google did not inform developers who used the AdWords API that they needed to upgrade to the Google Ads API before April 27, 2022. This is the official date Google AdWords API will be deemed obsolete.

This day, too


Google SERP Analysis: PAA appears 10x higher than featured snippets

2022 The number featured snippets in Google SERPs has continued to decline.


Smart Shopping, Local campaigns will be moved to Performance Max by September

2022: Google will also launch a “one click” self-service tool to assist advertisers who wish to move their campaigns before the deadline.


Twitter announces Site Visit Optimization goal, Aggregated Measurement and other measures for campaigns that drive site traffic

2022 Events Manager: This is where advertisers can manage their Twitter website tag and any associated web-based conversion events.


Google’s new mobile search feature: People Search Next

2022 This feature was created to “help people get to and see the most popular next searches based upon what they are searching.”


Google Search Console log issue could cause drop in image search performance data

2022 It is possible that you have noticed a decrease in clicks and impressions when using Google Search Console Performance Reports for Images.


Gmail campaigns will cease to be run on June 28

2022 It has been almost a year since standalone Gmail campaigns were made “read-only”.


WordPress 5.9 launched with full site editing

2022 WordPress has made improvements to the block editor, and extended no code capabilities.


Google allows sports betting in Louisiana

2022: Advertisers had to first be state-licensed, and then certified by Google in order to run gambling ads.


Google may not show Web Stories that are teasers

2021 – Google stated that its users want the whole story and don’t have to click through just to see it.


Google’s job description for SEO highlights the importance of working with multiple teams

2020: Google has posted a job posting to hire an SEO.


What should local SEOs focus on in 2020

2020: Four search experts shared their top three recommendations to local search marketers.


Video by Thom Craver, CBS Interactive. He discusses the importance of schema as well as a bit about Google News.

2020: Barry Schwartz chatted with Craver in this episode of his vlog series. He also discussed how he is blamed for biases within Google News.


Ticktock: Test tips, expert findings, and resources to succeed after Jan. 31

2017: Advice and Findings to help you feel calm and motivated to get started with ETAs.


Search in Pictures: Warrior helmets, Google auto-rickshaws & colorful lockers

2017 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Math! Math!

2016: Google added custom columns: custom formulas.


Microsoft Rejects Funding for Anti-Google Lobbying Group FairSearch

2016 – Microsoft is no longer listed as an associate.


Bing Now Adds Lottery & Powerball Numbers to Search Results

2016 Now you can check Bing’s quick answers box to find out if your ticket matches the winning numbers.


Apple Is Considering launching a competitor to Google Street View?

2016: Apple drove vehicles all over the globe to collect data for Google Maps.


Google Seeking Testers For Search Queries Report In Webmaster Tools

2015: Google needed volunteers to try out an early version the Google Search Queries Report.


Google Mobile Search Descriptions Now State If You Block Google

2015: Google’s mobile results snippets began showing messages to searchers after Google could not show the snippet due to the webmaster blocking their crawlers.


Download Legacy PLA Product Target Data Prior To March 23

2015 Advertisers may want to retain older data.


Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data

2015 This feature would preserve views, properties, and accounts for 35 calendar days after they were deleted.


Thanksgiving Drove: Retailers’ Highest Paid-Search Revenue Gains of The Holiday Season [Report]

2015: revenue rose 50% year-overyear, beating Black Friday’s 49% increase.


Bing Ads Reduces Campaign Reporting Lag To 1 Hour

2015: Click performance and Impression data were much quicker.


Google’s newest search trick: “As the Crow Flies” Distance Calculation

2014: Google’s OneBox could show you how far it was from two remote locations.


Israel Wants to Tax Google To Support Local Content Publishers

2014 The “Google Law” was a tax imposed on search engine ad revenue to help local content publishers.


Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

2012: Bing claimed that its market share is 20% of all active internet users in Germany. However, third-party sources differed.


Search in Pics: David Beckham at Google, Google’s Moscow Office and Bing Bar

2012: These are the most recent images that show what people eat at search engine companies, their play habits, who they talk to, and what toys they own.


Google Testing Display Ads In Gmail

2011: Google began experimenting with image ads in messages with large images.


Larry Page and The Reinvention of “The Google”

2011 The main meme that emerged in week following the Google CEO switch was Page’s ascension. It was all about streamlining Google’s decision-making and making the company more “nimble.”


Alek Kolcz joins Twitter as Chief Scientist at Bing.

2011: Microsoft’s Principal Scientist of Bing has left to join Twitter.


The New York Times Demand Media Edition

2011 Demand Media was widely referred to as a content farm and quickly went public. Its valuation was higher than that of the New York Times.


Schmidt downplays Google’s competition with Apple, Facebook, and Well… Almost All

2011 He stated that his new focus will be on external matters like customers, partners, deals and M&A government, press, public relations, marketing, and government.


Google Social Search Goes Live, Adds New Features

2010: This was a way to see customized search results that are based on your social network.


Finally! Yahoo Search Weather Report January 2010

2010: Yahoo released updates to crawling and indexing as well as ranking algorithms.


Yahoo Signs a “Default” Search Agreement With Ubuntu

2010 The Firefox browser shipped with Ubuntu would be set to use Yahoo! as its default search engine.


AT&T To Launch Yelp-Like Website Buzz.com

2010: This site was created to allow people to share and get recommendations about local businesses.


What Search-Like Is Social Media Sites?

2009 How does social media compare to search marketers who are looking at it? What social media sites are the most “search-like”?


Yahoo Q4 shows Operating Loss; CEO Bartz says, ‘This is not a company that needs to be pulled apart and left for the chickens’

2009: Revenues for the fourth quarter 2008 were $1,806 millions, a 1 % decrease from the $1,832million for the same period in 2007.


Search Biz – Yahoo Earnings and Google Lobbying. Tech Stimulus. Best Places to Work. Making PCs ‘History.’

2009: Google set out to increase lobbying and other efforts to push its agenda through Washington’s maze of policymakers.


Google Logs Help Convict Husband Murdering Wife

2009 These search queries were used to prove the guilty mind of the husband.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: January 27 was first published on Search Engine Land.

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *