is the 28th anniversary of search marketing:

Google experiments with featured snippets

In 2014, Google began answering complex questions at Google’s top search results by providing detailed answers (or solutions) from other websites.

Do you think that sounds like featured snippets to you? That’s because it should. It was.

Google has confirmed that featured snippets have been introduced in January 2014.. Although we don’t know when Google first tested it, Search Engine Land reported that the feature was available for search on January 14, 2014.

Although we didn’t know what these answers were, it was clear that this is what we were seeing. Google said that they were always trying new types of answers and didn’t have any more details at the moment.

Check out our coverage of this experimental feature: Google Search oneBox Answers are Getting More Detail

This day, too


Untitled search results send users to spam websites, Google is ‘working on it’

2022. Google’s Danny Sullivan stated that it was “something our system would normally catch, so it’s something we’re working on to improve.”


The SEO community grieves Hamlet Batista. Advocate for automation in SEO, and dear friend

2021 The loss left those who loved and knew him, who admired him, learned from them, and were devastated by the news.


Google Search Console launches a new removals tool

2020: This tool temporarily blocked URLs showing up in Google. It also displayed outdated content and SafeSearch-filtered content.


A visual history Google Ad Labeling in Search Results

2020 An overview of how Google treated ads in search results. From blue shading to the most recent version,


Botify partners with Microsoft to bring real-time content indexing for Bing

2020 Publishers and site owners have many benefits.


DuckDuckGo offers other suggestions for Google’s EU search selection screen

2020: These changes include more search engine options, and an introductory screen that aims to reduce bias.


Google AMP errors frequently reported by webmasters

2019: This issue was Google and will be fixed.


DuckDuckGo’s growth is rapid but not enough for SEOs to notice

2019 A third-party analysis revealed that while the search engine’s share is small, some of its metrics are better than Bing’s.


Google Updates the General Guidelines Section Of Their Websitemaster Guidelines

2016: This article provided more examples on how to help Google locate your webpages. It also showed how to give Google better insight into what pages are about.


iPhone Owners, The AdWords App for iOS Is Now Available

2016 From your smartphone, you can check AdWords campaign performance and modify bids or adjust budgets.


The New US Presidential “Candidate cards” Are a Disaster for Google’s Search Quality

2016 They provided little value in exchange for Google giving up its valuable space for search results.


Yahoo Redesigns the Home Page & App To Deliver Consistent Experience with More Relevant News

2016 Yahoo users don’t have to open the same news article in different browser tabs anymore thanks to its almost infinite news stream.


Google Now Supports Indexing & Crawling Locale-Adaptive Web Pages

2015: Google now supports webpages that dynamically change their content based upon IP origin or language settings.


Bing Maps Displays Super Bowl Spirit with New Venue Map, Streetside & High-Res Imagery

2015: These updates included new satellite imagery and ground-level imagery as well as a detailed map of the stadium.


Google’s Matt Cutts explains that older sites won’t always keep their current rankings

2014: Cutts responds to the question “How can an old site maintain its rank over time?”


Google Issues a Subtle Warning to Affiliates With “Thin Content”

2014 This warning was mainly directed at affiliates in the “adult industry”.


Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

2014 68.8% participants intended to concentrate on conversion rates, performance metrics as a response to Google’s removal of keyword data.


Google Showing Date Selection In Knowledge Graph Carousel for Hotels

2014 To change your check-in and check-out dates, you can click on the end and/or start date.


The Search Agency: CPC increases across the board, weaker Bing ads spend in Q4 2013.

2014 According to the report, paid search spending rose by 37.4% year-overyear.


DeepMind Purchase Another Google “Moonshot”, Of Sorts

2014 “It’s easy to see that machine learning would have broad applications across Google, search and mobile… to advertising robots, autonomous vehicles, security, and the connected home.


5 Tips Super Bowl Advertisers Use To Boost Their Paid-Search Campaigns

2014: Five Trends from the Super Bowl Advertiser Ads that were on Google and the Yahoo Bing Network.


Google Describes How It Responds to Government Requests for User & Search Data

2013 Governments frequently ask search engines such as Google for user data access for various reasons. Google stated that they take every request very seriously.


Google Promoting AdWords Express in Google+ To “Get More Followers”

2013 Google tried to promote AdWords Express as well as Google+.


With $1 Million More Q&A Site ChaCha Soldiers on

2013 ChaCha has seen 2 Billion questions over the past 18 months and organized 129 Million Q&A pairs.


Google Says “Search Plus Your World”, Two Weeks in, It’s Going Well. Critics Should Give it Time

2012: Amit Sharma told Search Engine Land that “… People judge a product and a direction in which it is going. We are clearly far from finished. It is still not finished. It will get better.”


Study: Mobile Reviews & Images Drive Clicks

2012: Reviews and Images were crucial in capturing users eye movements and clickings.


Google Logo for Largest Observed Snowflake

2012 It took place 125 years ago, in Fort Keogh (Montana).


Google launches an algorithm to combat low-quality scraper material

2011 This algorithm change was made to stop low-quality scraper content from Google’s index. It affected slightly more than 2% of queries.


Microsoft Q2 Reveals Almost $20 Billion, “Bing Division” Still Losing Money Despite an Increase in Search Revenue

2011: Online Services, which hosts all Microsoft’s online operations, including MSN, Bing and MSN, suffered a loss of $543 million. This was an increase of $463 million from 2010.


AdWords Homepage Now More Modular and Customizable

2011: Google has redesigned its homepage for AdWords’ advertiser interface to make it more relevant and personalized for marketers.


Bing Travel Now Offers Destination Comparison Tool

2011: Bing’s destination pages let searchers compare several destinations at once in a side-by-side layout.


Survey Google’s Legal Problems Aren’t Impacting Your Brand

2011 Did antitrust investigations or scandals make people less trusting in Google, or damage its reputation? Not at all.


Google and the Connecticut-led Coalition agree to negotiate WiFi data collection issues

2011, Google will begin negotiations with the Connecticut-led coalition representing 40 US states to resolve issues related Google’s collection personal data via unsecured WiFi networks.


Google Event February 2nd To Display Honeycomb, Tablets

2011: Demos for several tablets were anticipated


Search In Pics: Google Mannequins, Google Voice Signs & Freezing Yahoo

2011 These are the most recent images that show what people eat at search engine companies, their play habits, who they talk to, where they live, and what toys they own.


Google Maps Search Suggestions Personal

2010 Google removed personalizing search suggestions from Google Maps.


Survey: Only 42% of Americans Googled Theirself

2010 This was slightly more than the 36% UK consumers who had done it, but much less than in Germany (59%), and France (56%).


Google Updates Google Book Search After Apple iPad Launch

2010 Just 24 hours after Apple unveiled the Apple iPad, Google made improvements to the Google Books homepage.


Google Introduces “Clickable Numbers” in Mobile Search Ads

2010 This was a call for the cost of a click on mobile phones.


Bing Debuts In-Depth Stock Pages

2010: Bing’s Stocks and Funds Page offered detailed information for those who are interested in researching stocks and finances.


Ballmer blogs his thoughts on Google, China

2010 “We’ve been doing business in China for over 20 years. We intend to keep engaging, which means that our business must comply with the laws of China.”


Click Fraud Rate at its Highest Ever

2009: The Click Forensics figured that the average click fraud rate in Q4 2008 was 17.1%. This is the highest level they have recorded since 2006.


Yahoo Attempts To Justify Automatic Account Optimization

2009: This is to assist small and medium-sized advertisers who are experiencing “performance issues”.


Pew: Young Or Old, Search Cuts Across Age Categories

2009: search was used almost equally by all groups.


New “Addressless” Search Feature On Google Maps

2008: Users can get directions and locations to businesses without entering a destination address.


Google Experimental Search Adds Information View & View

2008: Google has added a map view to the site and a new infoview that lets you show different results.


Google A “Mystery Buyer” In Colorado?

2008 “It’s almost like dealing with the CIA.”


Today Is “Data Privacy Day;” Bush Admin Launches Internet Monitoring Initiative

2008: Google has added a new privacy video to its already existing privacy videos and created a privacy booklet (PDF), to help parents and consumers learn more about online data privacy.


DotHomes launches a new UK-based real estate search engine in the US

2008: DotHomes aimed to be “the Google for property search” by crawling for listings.


Google Lego Logo: Google Offers Lego 50th Birthday Wishes

2008 Legos made the Google logo.


YouTube to Start Revenue Sharing for Video Providers

2007 This would allow original video creators to make a profit every time their videos are viewed on YouTube.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: January 28 was first published on Search Engine Land.

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