is the day in search marketing history: February 2, 2012 //

Revamped Google Partners Program finally launched

The changes to Partners program requirements that were originally announced for 2020 finally came into effect in 2022.

These changes were originally supposed to take place in June 2020, but were first delayed until 2021, and then a second because of the disruption caused by the coronavirus panademic and sheltering-in-place orders.

The first iteration Google’s Partners program requirements was not well received by agencies. This included Google’s doubled 90-day spend threshold (from $10,000 – $20,000) as well as adding an optimization score requirement.

Google launches revamped Partners program

This day, too


Performance Max campaigns get support in Data Studio

2022 Advertisers may include Performance Max campaigns within Data Studio reports.


Google Search console snapshot in search results now able to show domain properties

2022 A card may only appear if you are an owner or full-user of the site in Google Search Console and signed in with your Google account when you search for your site or any queries it might rank for.


Google explains how Maps moderation works

2022 Google provided an overview of why it might change its policies and how it enforced them. It also explained the role of humans and machines in content moderation.


Google Q4 search ad revenue: $43.3 billion

2022 Alphabet reported revenue of $75 billion for the fourth quarter of 2021. Google advertising accounted for $61.2 billion.


Google Search Console – Performance report now includes all data

2021 – Google will now display data not only from Google Search or Google.com’s homepage but also from Google Chrome.


Australia’s battle with Google has major implications for domestic businesses as well as other digital platforms

2021 The legislation proposed could have made it impossible for search engines to operate in Australia.


Who wins? Google and Bing’s Super Bowl ad search results are very different

2018 Many people who searched Google and Bing for information on the Super Bowl Lii commercials discovered very different results.


Search in Pictures: Google Bike riding and hanging hammocks & Valentine’s Day preparation

2018 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Google local knowledge panel testing promo box

2017 This allowed Google My Business owners and managers to post promotions and deals below their core listing.


Yandex Launches a Mobile-Friendly Algorithm in Russia, Code Name Vladivostok

2016: pages that are not mobile-friendly may not rank as high.


Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January

2015 – StatCounter concluded that Yahoo’s recent movements were due to the Firefox deal.


Microsoft adCenter increases Ad Description, adds Budget Widget & offers more mobile targeting options

2012: Microsoft’s January 2012 AdCenter release update.


Bing: We Do Not Copy Results. Period.”

2011: Bing’s Yusuf Mehdi says: “We have the best minds working on search quality, relevance, and it is insulting for a competitor accuse any of these people of such activities.”


YouTube Uses Amazon’s Agorithm for its Recommendation Engine

2011 Google has switched from their algorithm to YouTube’s recommendation engine to an algorithm by Amazon that was created in the late 1990s.


AdWords – Targeting Geographically Granular Countries in 17 Countries

2011 These changes enabled advertisers to target, analyse and optimize their ad campaigns using more precise geographic data.


Google’s Mobile Moves Tighten Its Grip On Local

2011 Google began to use its vast local infrastructure across its products.


Study: Facebook Ad Click Throughs Declining

2011: The average click-through rate on Facebook ads was 0.05% in 2010. This is down from 0.06% for 2009 and far below the industry average of 0.1%


Google Rolls Out Shopper App For iPhone

2011:Shopper allows users to search products using their voice, camera, barcode scanning, or text entry.


Honeycomb Places Android 3.0 Tablets on Almost Equal Ground With iPad

2011 More coverage Live blogging The Google Android 3.0 “Honeycomb” Event


Report: Twitter co-founder Ev Williams no longer works there

2011 He was not working on product, and rarely showed up at Twitter’s office.


Google Apps Might Get Their Own App Store

2011 The store would reportedly “sell business software created by outside developers to integrate with and add capabilities to Google Apps such as enhanced security features, or the ability to export contacts.”


Google News Allows You To “Star” News Stories

2011 Starring Let Google know that you are interested in this subject.


Google Gears Gets to AdWords: Browser Local Storage

2011: Google would load the data from your local computer instead of Google loading it off its servers every time you click on a section in AdWords console.


What is CityGrid? Citysearch “Answers” the Local SEO Problem.

2011: This was Citysearch’s new local ad exchange/marketplace.


Katy Perry: It was a Google Search I did & I liked it

2011 This is how she discovered Russell Brand was going propose to her.


How open redirects can hurt your site’s trust

2009:Open redirects can lead to spammers using your site, which could ultimately affect your ranking in Google and other search engines.


Google AdWords Tests Campaign Level Keyword Diagnose Tool

2009: Google appeared to be testing an AdWords feature which allowed you to combine your keyword analysis into one larger overview report.


Yahoo Shuts Down Publisher Network RSS Advertisements

2009: Yahoo has ended its beta program to concentrate on more popular advertising products.


400,000 Google Video Searches Are Polluted: Report

2009: Users could be exposed to “Blackhat SEO Poisoning” that could cause them to download malicious software.


SearchBiz – MicroHoo Redux, MySpace Dissed ‘By Yahoo, Microsoft Hiring in Search

2009 What would have happened if Yahoo had accepted Microsoft’s offer.


We just swim in it

2009 More coverage: Blog The Google Earth 5.0 / Google Ocean Event


Google Ramps Up Personalized Search

2007: Google combined Search History and Personalized Search to create Personalized Homepage products.


SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics

2007: Search Engine Optimization grew from 33% to 45% in 2005 in the category of most effective online advertising tactic. In 2006, search ads fell from 52% to 49%.


Google AdSense Changes Publisher Referral Program

2007: Publishers can earn as much as $255 by referring a new publisher into AdSense.


Google Local Ads in Google Earth

2007 – Search on Google Earth returned the same sponsored listings that Google Maps.


Viacom tells Google’s Youtube to remove videos

2007 YouTube has agreed to remove 100,000 video clips.


Google Launches Maps for Windows Mobile

2007 The Google Windows Mobile Client provided an experience that was far superior to the mobile browser, and nearly as good as the desktop.


Google Requires North Carolina to Stay Quiet

2007 Google’s Tax Breaks


Digg Drops List Of Top Users To Curb Gaming

2007 This was done to reduce the perception of manipulation by top diggers of the Digg system.


New Yahoo “OurCity” Local Mashups

2007: Yahoo tested the site in India. It included content from Flickr, Del.icio.us and Upcoming, as well as news.


National Pork Board: Breastfeeding is a Viable Trademark Threat

2007 “We have a duty to the industry to challenge any infringements.”

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 2 was first published on Search Engine Land.

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