is the day of search marketing history: February 3, 2003

Google’s use of AI in search

We learned more about Google’s use of AI in search in 2022 – to understand query language, content, and rank purposes.

This overview will discuss how AI and machine-learning helped Google Search accomplish its daily tasks. Particularly with:

RankBrain and neural matching, as well as BERT, were all used by Google to rank queries across many, if any, of them. They also look at the language and ranking content. MUM was not used in ranking.

You can read all about it at How Google uses Artificial Intelligence in Google Search.

This day, too


Google will remove merchant websites that have higher prices at checkout

2021 Google will begin to enforce price accuracy between Merchant Center feeds, and checkout on April 6.


Google Search Console has fixed a bug in Google Tag Manager verification

2020: Reverification might have been required.


Amazon’s booming advertising business grew 40% in 2019

2020: Amazon’s quarterly advertising revenues exceeded $4 billion for the first-time in Q4.


Video by Jennifer Van Iderstyne about agency types and multimedia SEO

2020 This installment of Barry Schwartz’s vlog series features Van Iderstyne talking about SEO content creation, exploiting SEO misalignments, and other topics.


YouTube has seen a 90% increase in searches for highlights videos from football during the past year

2018 In addition, there has been an increase in search activity. The watch-time for sports highlights videos has soared 80% from 2016 to 2017.


An unconfirmed Google algorithm upgrade may be more effective at reducing spam

2017 It seemed to have an impact on those who use more aggressive link building.


Google has added a new carousel that allows you to expand your search results

2017: Google started allowing searchers to filter down and/or expand search results by using a slider-style carousel at the top of desktop search results and mobile search results.


Report: Releasing Super Bowl Ads early jump-starts brand search

2017: Snickers, Budweiser saw the largest jumps in brand-search volume.


Search with Pics: Sergey Brin and Google protests, an Asian conical-hat room & Google Somalia shop

2017 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Amit Singal, Head Of Google Search, to Leave the Company for Philanthropic Purposes

2016 – He was a 15-year employee of the company and played a key role in shaping Google Search for desktop, mobile, and other search devices.


Google’s Shopping Campaign Expansion To Search Partners is Gaining Traction

2016: The growth in traffic from product listing ads on YouTube, third-party sellers, and image search started in Q4, Merkle Data showed.


Google Offers Free Search Ads To Fight Radicalism in the UK

2016: Non-governmental Organizations that promote anti-radicalization could use $10,000 in AdWords credits per month.


Google Releases its 2014 “Bad Ads” Report: More Than Half A Billon Ads

2015 More Than 43 million ads were disabled because of “Trick to Click”.


Google’s Quick Answer Now

2015: Google has launched their dynamic mortgage calculator direct answer in search results for various queries about [mortgage calculator].


Alan Eustace, Senior Vice President Of Knowledge at Google, to Retire

2015: After joining Google in 2002, he was promoted to Senior Vice President of Engineering. He then became Knowledge Manager when Google started working on its Knowledge graph.


Google warns German webmasters that paid links violate Google’s Guidelines

2014: Matt Cutts, the Google search spam head, has issued a warning to German webmasters that a link penalty is looming.


Google Brings Search Funnels Attribution Modeling Tool To AdWords

2014: Advertisers can compare up to three attribution model simultaneously in order to analyze keywords, ad group and campaigns.


Google Places International adds over 1,000 new categories for business listings

2014 These categories were made available globally in the new Places dashboard and translated into every language supported by Google.


Super Bowl 2014. How We Searched

2014: Recipes, start time, people. Skittles.


Looking for the Super Bowl Start Time: 2013 Edition

2013 Google provided the right answer at the top.


Google’s January Search Update – Panda in The Pipelines, Fresher results, Date Detection, and More

2012: Google’s monthly update of search optimizations starting from the previous month.


Chrome’s January Market Share Drops; Was it Google’s Penalty or?

2012: Google’s Chrome browser fell 0.17% after 17 consecutive months of market share gains.


HIPAA: New Privacy Policy by Google, Congresswoman Says

2012 But was Google really forced to comply with HIPAA regulations?


Czech Republic Gives Google Greenlight To Resume Street View

2012: Google accepted several conditions set forth by the Czech Office for Personal Data Protection.


Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk

2012: These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Google Webmaster Tool Search Queries Now Less Accurate

2011, Google began rounding up impressions and clicks to one- or two significant numbers (e.g. 246,000 impressions are now shown as 250,000 impressions).


Did a Google employee just register Hiybbprqag.com to help recruit new employees?

2011: Google’s Jobs page, which was at https://www.google.com/intl/en/jobs/index.html, could also be reached by going to hiybbprqag.com, via a 302 redirect.


Colbert: “Hiybbprqag Is A Word Meaning You Got Served”

2011 Colbert was sponsored by Bing but he came down in Google’s favor at “The Colbert Report”, at least jokingly.


Top AdWords Get Longer, Leaner Look

2011: AdWords placements would be at the top of this page.


Answers.com acquired for $127 million

2011 However, shareholders pledged to stop the deal from taking place.


Yahoo Completes Outsourcing its Real Estate Search To Zillow

2011 Both companies claimed that this deal was the “largest real estate network online” and included many elements.


He Calls Google a Vampire, but Mark Cuban’s Mahalo is Doing The Sucking

2010, Cuban was a shareholder in Mahalo. The company told advertisers how it uses Google to generate pageviews.


Report: Digital Marketing Budgets to Increase in 2010

2010 64% and 51% of the plan to increase search engine optimization budgets, respectively.


Are Search Engines (Google), “Harm Minority Owned Business”?

2010: There were more concerns over reports that Google was “heavily bias towards established brands” (i.e. wealth rather than merit).


Google’s Most Recent Bugs: SMS Spam and Safe Filter Stuck. News Fonts & Google Docs Spam

2009: Many users complained about not being able to modify the safe search filter.


Google AJAX Search Results = Death To Search Term Tracking?

2009 There were concerns about the implications for SEO rank checking software, and other tools, when Google began to roll out AJAX-based search engines on a large scale.


Judgment Day for Four Google Execs in Italian Court

2009 This case was about a YouTube video in which a child with a disability was being taunted.


A French Court rules against Google on a Trademark Claim

2009: Google has been ordered to pay EUR350,000 ($454,000) to two companies for violating their trademarks and allowing others to bid on AdWords terms.


Ask.com & Symantec Partner To Detect Malicious Sites

2009: Searches were run from Norton’s toolbar. Results were safety-rated using a color-coded icon by Symantec to flag potentially harmful or malicious sites.


Yahoo Communications Head Jill Nash to Resign

2009: Nash “spent” following the transition from Terry Semel and Jerry Yang, as well as the MicroHoo rollercoaster.


National Pork Board Speaks Out Against The Breastfeeding Thing

2007 The legal threat that she used “The Other White Milk” as a slogan on shirts in support of breastfeeding was rescinded.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 3 was first published on Search Engine Land.

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