is the day of search marketing history: February 5, 2005 //

Moz increases its Domain Authority metric

Moz, an SEO tool, announced a new method of measuring Domain Authority (DA) in 2019.

Basically, DA refers to a score that, between 0 and 100, “predicts the likelihood of a website ranking in search engine results pages.”

What has changed? Moz upgrades controversial domain authority.

To make it clear, Google doesn’t use Domain Authority for ranking purposes. According to a tweet, “We don’t use domain authority at any time in our algorithms.” John Mueller, Google.

Because the DA metric has caused confusion in the SEO industry, many have given it value as a meaningful SEO metric similar to the visible Google PageRank scores. It is often found in spammy SEO emails and link building emails.

Rand Fishkin, the creator of the metric, basically disowned Domain Authority because he didn’t care about it anymore. It was created by me, but it is still” during Milestone’s engage conference in Aug 2022.

This day, too


Justice Department investigates Google Ad Manager in an antitrust probe

2020: Federal agents interviewed publishers and ad tech rivals to find out if Google has too much control over the monetization digital content.


Tripadvisor’s ‘Review Hub’ lets restaurateurs manage reviews across multiple sources from one place

2020: This subscription-based product can also be used for identifying review trends across different sites.


Video by Jim Boykin – How link building has changed over the past two decades

2020: This installment of Barry Schwartz’s vlog series features Boykin talking about Google penalties, algorithm updates, and the importance featured snippets. People also ask for SEO.


5 Takeaways from Google’s Q4 2018 Earnings for Search Marketers

2019: Google executives sat down to discuss search experience, campaign and device updates, as well as performance.


Google adds a new SEO Audit category in Chrome’s Lighthouse extension

2018 This popular tool was created by search marketers and developers to allow users to perform basic SEO checks on site pages.


Google creates an engineering team to speed up development of the WordPress ecosystem

2018: Google partnered with WordPress to support the most recent web technologies, especially those that impact performance and user experience.


Google Search Console AMP error now fixed

2018 “Major Content Mismatch” was caused by a Google processing error.


Google Has Penalized A Link Network In Japan

2016 Google announced that it had punished a large, Japanese-based, link network after being silent for more than a year about link network penalties.


AdWords App for Android Now Supports Universal App campaigns

2016: The latest update also includes new conversion columns.


Sorry! No Emoji Allowed In Google PLAs (Frown Facial)

2016: Google has updated its Merchant Store policy center’s store name guidelines to include emoticons and Emoji as part of its do nots.


Search in Pics: GoogleBot Costume and Google Maps Peghog & Fancy Google Coffee Maker

2016: These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Official: Google To Get Access To The “Firehoses” Of Twitter Tweets

2015: Twitter confirmed it had reached a new deal to provide Google with its entire stream of tweets.


When the Apple-Google Deal expires, who will win The Safari Default Search Company?

2015: Was it Bing, Yahoo, or Apple that provided Safari’s search engine service?


Report In 2014, Marketers spent $4 Billion on Click-to-Call Advertising — Report

2015: Search marketers were left with a blind spot because of a lack of keyword attribution.


Google App Indexing Statistics & Errors Being Emailed To Webmasters

2015: Google Webmaster Tool email notifications drove app deep link awareness in terms error and impression statistics.


Google settles the Search Antitrust Case in Europe

2014: Google avoided any major fines or penalties. WOW! Check out How Much Real Estate Google is Giving Rivals in Its EU Antitrust Settlement


Google’s Most Recent Manual Action Penalty: Spammy, Structured Markup

2014: What to do: Mark up invisible content, mark up misleading or irrelevant content and/or any manipulative behavior that is against Google’s Rich Snippet Quality guidelines.


Official: Google’s Sridhar RAMaswamy takes over Ads & Commerce as Wojcicki Goes To YouTube

2014: Ramaswamy was a co-owner of the ads division.


SEMPO Search Poll: Nearly 70% of Agencies Believe Client SEO Budgets Will Increase in 2014

2014 Only 47% respondents within a company stated that they would see a significant increase in their SEO budget.


Yelp Reports $233 million in Revenue for 2013, an increase of 69% from 2012

2014 The number of active local business accounts on Yelp increased to 67,000 in 2013, an increase of 69% over the previous year.


Microsoft’s $15 million Check-in: Will Redmond buy Foursquare?

2014: Microsoft reportedly had signed a multiyear agreement to license Foursquare data both for mobile and Bing on the computer.


Bing launches new Winter Olympics Search Features and Counter To Track Gold Medals

2014 Bing users could search for specific athletes and sports by using the search engine. The search engine would then include Olympic-related content and schedules in its search results.


“When do the Olympics opening ceremonies start?” Search engines compete to answer

2014: This is how Google, Bing, and Yahoo performed in the Olympic effort.


Telenav: Scout Can Take on Google Maps

2014 This is probably because Scout received higher user ratings than Google Maps at the Google Play Store.


Will a Google crackdown on shady search toolbars hurt AVG & ITAC?

2013 They would need to either change their methods and make it more transparent and user-friendly, or look for other ads. More coverage: IAC – We comply with Google’s Toolbar Standards


Survey: Half of small businesses never update their listings online

2013 70% of small businesses said that they don’t have time to maintain listings on all the sites consumers visit.


Study: Is Google Racially Biased in Public Record Ads?

2013 A study showed that ads with “arrest” were more likely to be associated with black identifying numbers than ads with white identifying numbers.


Dilbert – SEOs Control Content on The Web

2013 Another Dilbert cartoon took aim at SEOs and the things they can or cannot do.


When is the Super Bowl starting time? The NFL finally gets it right

2012 Organizations like the NFL, the players teams and the did not show up in search results for years because they didn’t answer the question.


Changing The Tables on The Google Toolbar & Disclosure Claims

2012 – Google did not seem to be on a higher ground than Microsoft in using browser add-on data to improve its services, including its search engine.


When does the 2011 Super Bowl start? A (Continuing) Lesson in Search Visibility

2012 FOX and the NFL were not found.


Google Recommends the Competition on Your Business Place Page

2010 This content block called “Nearby Places You Might Like” appeared below the reviews and showed up to 10 recommended businesses.


Microsoft extends Bing Search deal with Facebook

2010: deal included a better Bing search experience for Facebook. Bing would also power Facebook search beyond the U.S. for all users of Facebook worldwide.


Siri is not a “Search Engine”, but you might use it like one

2010 This highly anticipated iPhone app is designed to let you do more with your voice, your phone and in fewer clicks.


Super Bowl 2010 Winners – Google, Yahoo & Bing are Ready

2010 All three had Super Bowl Shortcuts/Oneboxes in Place.


2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

2010 – The most important events in consumer search since 2002.


Google Earth Adds World War II Imagery

2010:Y could be compared side-by-side the earth today and its state during World War II.


Search In Pictures: Bing Hat, Yahoo Balls & Yahoo Karate

2010 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, what they like, and what toys they own.


Google Continues AdWords Product PlusBox

2009 This was a limited beta that allowed advertisers to evaluate the effectiveness of engaging potential customers.


Google Books Search Goes Mobile

2009 They would attempt to extract the text from the book using OCR, and then show you the plain text.


Bad Month for SEO’s Reputation

2008 Although there has been a bad reputation for many years, the demand for SEO services is still high.


MicroHoo: A Boon or Bust for Yahoo!

2008 Yahoos seemed to be growing cynicism, and even detachment.

2008 Elections


Google Launches New Link Reporting Tools

2007 Through Google Webmaster Central, you can view thousands of links to your website and download them.


Google’s Click Fraud Team writes about Commonly Raised Concerns

2007: To detect click fraud, they analyzed click patterns, IP addresses, duplicate clicks and other click patterns.


Looking for Super Bowl XLI

2007 Although improvements were made over 2006, still had issues integrating their online and offline ads efforts.


YouTube Pulls Videos that May Not Violate DMCA Law

2007 Google did not know if a video was infringing. It knew that it was an infringing video.


Krillion launches ‘Actionable Local Search.’

2007:Krillion helped consumers locate places to buy products in their markets through online research.


UK Mobile Companies Want To Start A Mobile Search Engine

2007 Companies included Vodafone, France Telecom and Telefonica as well as Deutsche Telekom, Hutchison Whampoa and Telecom Italia.


FAST Introduces Private-Label Contextual Ad System

2007: This allowed publishers to manage and serve their advertisements without Google, Yahoo, or other contextual advertising services.


Will Tagging Replacing The Dewey Decimal System

2007 28% Internet users had tagged and categorized online content such as photos, news articles or blog posts.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 5 was first published on Search Engine Land.

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