is the day of search marketing history: February 6, 2006.

Google AdWords Announces Enhanced Campaigns

2013 was the year of Google AdWords’ Enhanced Campaigns. This major update was made to make campaign management easier across multiple devices and increase mobile advertising adoption among small and medium-sized companies.

Notable changes include:

Google had planned to upgrade all campaigns by June 2013. However, the rollout would begin July 22. It would take several weeks.

Read All About It in The Big Update on AdWords: Enhanced Campaigns Places the Focus On Mobile .

This day, too


Happy 15th Birthday to Google Maps. It is the second most important product of Google Maps.

2020: Google released a new version of its iOS and Android app with some new features.


Get your Google Shopping ads on Gmail. Discover. YouTube

2020 – Google continued to find more places for Shopping ads, as merchants ranked them higher than text ads.


Google Search Console to consolidate Search Performance Reports to canonical URL

2019 Google will change the way the Google Search Console Performance Reports count metrics starting at the end March 2019.


Google My Business supports hotel checking-in and checking-out times

2019 Google would display this information to searchers who are looking for more information about these times.


Google has officially announced that the new Google Search Console will be available to everyone

2018 As of a few weeks ago, almost everyone had downloaded the beta version.


Google eliminates tappable shortcuts in search app

2018 Google has removed shortcuts that provide quick answers to questions about weather, sports, and entertainment information less than a year after its launch.


Bing explains why AI-powered intelligent solutions can give users two points to view the same query

2018: Bing felt that there were many questions for which one perspective was not enough, practical or comprehensive.


Quora offers more behavioral and contextual ad-targeting options

2018:Quora offers more options for behavioral targeting and contextual targeting to narrow or broaden audience targets.


Google makes sharing URLs of publishers easier from AMP pages

2017 In the AMP header area, you will see a link icon or chain icon. This is what they call the “anchor button”. Clicking this button would bring up the publisher’s URL.


84 Lumber, Avocados From Mexico were among the Super Bowl advertisers that stood out for paid search

2017 Both advertisers chose to direct users to their sites rather than YouTube.


Google Maps update Android app with real time traffic info, nearby areas & bus schedules

2017 Scrolling up from the Google Maps home screen on Android showed a Places tab. Driving tab and Transit tab.


Google Confirms Making “Tweaks” To Search Results, But Does Not Say “Update” To Announce

2015: Google stated that the latest update noticed by the SEO community was not related the Panda or Penguin algorithms.


Google Removing “How Can I Join ISIS?” Autosuggestion

2015: Google removed the Google Autocomplete results in order to show ISIS search terms [how can I Join]


Bing Ads Rolling out Updates to Quality Score Reporting

2015: Improvements were created to make it easier to use quality score as a guide for optimizing your efforts.


Yahoo Gemini Gains Mobile Search Share, but Not at Google’s Expense. Yet

2015 The increase in Gemini traffic seemed to have been almost entirely due to the loss of mobile ads served via Bing.


Google Penalized a Germany Agency and Their Clients for Link Schemes, Says Matt Cutts

2014: He said that Google would pursue more Germany-related link schemes in the near future.


Google Requires Some Businesses To Reverify or Be Removed from Google Maps

2014: Several business owners were emailed by Google asking them to reverify the listings within three weeks. Otherwise, their listings would be removed from Google Maps or Google+ Local.


OpenLinkProfiler.org and WebMeUp.com are two new link analysis tools.

2014: Two brand new tools are now available to anyone who wants to analyze links from their competitors or those of others.


Google’s Olympic Charter Logo Resists Russia’s Anti-Gay Legislation

2014 The logo featured a quote stating that the Olympic Charter forbids discrimination and uses the rainbow gay pride flag colors.


Update: When Do the Olympics Opening Ceremonies Begin? Now you can ask Yahoo

2014: Yahoo added a Search Shortcut which displayed both the live start time and the TV broadcast time at top of search results.


Google on Will They Ever Remove PageRank from The Google Toolbar?

2013 Matt Cutts stated that the “writing is upon the wall” for the feature. Google would take away Toolbar PageRank in March 2016, just three years after the fact.


Australia’s Highest Court Releases Google From Liability for “Deceptive Search Ads

2013 Six years ago, the Australian Competition & Consumer Commission sued Google for misleading travel-related ads in search results.


Has Google Overtaken Naver In South Korea?

2013 Despite reports claiming that Naver controlled between 70-80% of South Korea’s search market, StatCounter showed Google was clearly defeating Naver starting in February 2012.


Google Purchases Channel Intelligence for $125 Million

2013: Channel Intelligence provided a variety of services based around product feed optimization and data management.


Super Bowl Commercials 2013, Edition: Most Brands Have Purchased AdWords To Increase Search Visibility

2013 Eighty-five percent of brands purchased AdWords to conduct branded searches, and half bought AdWords to create commercial taglines.


Google Maps Now Adds Ski Resort Trail Maps To Android & iPhone

2013: This new feature overlayed lifts, trail maps for 38 major U.S. ski areas.


Get Content Faster on the Move With Twitter’s Mobile Search & Discover Upgrades

2013 All tabs Search, Discover, and Connect were updated.


Google Instant: Only on When Your Computer Can Handle it

2012 It would tell you that Google Instant is only enabled when your computer is fast enough. Then, it will show whether Google thinks your computer’s speed is sufficient.


Report: National Marketers Love to Be Local, But Fail at Basic Tactics

2012: The flawed national-local strategies were caused by insufficient funding, lack of education, or ignorance.


Bing Webmaster Tools Adds Markup Validator

2012 The tool scans for HTML Microformats and HTML Microdata.


Yahoo Launches Mobile App Search (For PCs) in The UK

2012 It was quite useful as an app search tool. Google and Bing did not offer anything comparable in their main search engines.


Facebook Under Threat Of Being Blocked Google, Facebook Adopts India’s New Internet Censorship Rules

2012 This law makes online publishers potentially liable to third parties for acts of individuals users.


A Google Super Bowl Ad? Eric Schmidt Hints at It

2010 His tweet indicated that Google would air its first major television commercial during Super Bowl.


Another Survey (Incorrectly). Predicts Google could lose the Search Crown

2009: Forrester Research concluded that Google was at risk of being dethroned due to its lack of user loyalty and that there was another “Google killer” just around the corner.


Privacy Critics don’t Give Google Enough “Latitude”

2009 A case of excessive reach in an attempt to attract (media) attention.


Google Gives A Sneak Peek Inside Its Internal Eye Tracking Studies

2009 A fascinating look at how Google tested search results pages and how users interacted with them.


Search in Pictures: Google Doodle Wall and Ask.com on Labonte’s Helmet.

2009 These images show what people eat at search engine companies, their play habits, who they talk to, and what toys they own.


Latest from Jerry: Stay Focused Yahoos!

2008 Yang told employees that no decision was made and that proposals were being considered. People loved Yahoo!


Berkowitz Had Hoped To Turn Around Microsoft, But May Find Himself In “Turnaound”

2008: There were several internal groups that needed leadership changes.


Google to Fight Baidu in China with Legal Music Downloads

2008 7%. Baidu was a target for copyright actions due to its access to free music.


Ask launches BigNews

2008 This was similar to Google News but with a side dish of Digg.


Searching for Southern Tornado Maps

2008 There was not much map content regarding the devastating tornadoes that decimated the Southern U.S.


SphinnCon Israel 2008 Recap

2008: Reportage on the first SphinnCon in Jerusalem, Israel.


Google Hiring In Africa

2008: This company was opening new offices in many African countries and hiring at its Nairobi, Kenya headquarters.


What Yahoo’s Panama update Means for Searchers

2007 Yahoo wanted people to start looking at the results as a whole with the new ad rating system.


Keyword Research And Consumer Demand

2007 How marketers used search volumes to conduct research and develop new products, launch new products, and predict product success based upon perceived consumer demand.


Google’s Pen Flatlines for Ask, Parody of Recent Capacity Problems

2007 They described flatlining the Google pen as causing “considerable inconvenience” and data loss.


IAC Earnings Drop But Ask.com Grows

2007: IAC lost 98 percent of its profits in the fourth quarter.


Search Engine Land January 2007 Statistics Review

2007: Search Engine Land was growing.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 6 was first published on Search Engine Land.

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