are 4 steps to become a more strategic marketer by 2023
According to Fortune magazine, at least 174 tech companies cut nearly 60,000 jobs in the first weeks of 2023.
What does this all mean for marketers? It is time to be more strategic.
You can use agile Marketing to know where you are going and to put your focus on the work that will perform best.
1. Know where you are headed
Many marketers work reactively. You won’t know where you are going until you do. So you’ll continue spinning your wheels, trying to hit the right note, and hoping that one of those darts will stick.
It is crucial that marketing teams understand the business goals they are working towards. Otherwise, you will be stuck in an endless loop of execution with little impact.
Agile marketing is based on a guidepoint which relates directly to the larger business goals of our organization. Everyone understands what success means to them, their business, and customers. This shared understanding keeps us on the right track.
2. Concentrate only on high-return projects
Most companies make the biggest mistake of having too many campaigns or projects going at once, without considering the impact on business results.
We have found that assessing an idea’s impact allows you to be more selective in the work your team does.
Here are some things that you can measure.
- Key performance indicator (KPIs), such as clicks and interaction rates, traffic, and page completion rates.
- The Baseline metrics that measure your current performance.
- KPI goals to improve current metrics.
- If the KPI goals (such as sales growth) are met, will have an impact on your business.
- Valuein USD that this brings to you business if your KPI goals have been met.
If you spend a little more time to research the data behind a marketing plan, you can avoid saying “yes” to every request. This will cause employee overload, especially if there has been a reduction in staff.
Get deeper: The dangers in saying ‘no’ in martech
3. Continuously assess metrics
You can’t ignore data once you start marketing. It is crucial that you monitor performance at regular intervals, and understand when it is time to end an initiative.
Marketers often focus on what they will do. But marketers forget to ask themselves what they’re not doing or what they’re going away from.
The following are some good questions that the team should ask:
- How long can we allow something to run without meeting our goals?
- What is the threshold that allows us to stop working?
4. Rapidly get rid of low-performing campaigns
The agile marketing team should evaluate metrics on a daily basis or as soon data becomes available.
The Daily Hut team can spend five minutes looking at performance. It will make a big difference.
Why waste your time and money on marketing that isn’t performing? You can pivot and stop wasting your time on low-performing marketing. That’s agile!
Get deeper: Why less is more when agile marketing
In the face of uncertainty, be quick and agile
We cannot afford to ignore any of the marketing strategies that our stakeholders ask for as we move into uncertain times.
Marketing must be viewed as a partner and not a cost center.
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The post 4 steps towards becoming a more strategic marketer by 2023 was originally published on MarTech.