is the 18th anniversary of search marketing history

Yahoo has stopped using Google search

Yahoo! stopped using Google’s web searches results in 2004 and created its own index and ranking system.

Yahoo had bought Inktomi December 2002. However, Yahoo decided to create its own web search engine. Yahoo relied on Google to search for images, and News search was a mix of Yahoo’s editorial and technological resources.

Yahoo’s results were of high quality at that time. What was being indexed?

Yahoo Search index captures the entire text of web pages up to 500k limit. This is more than the 101K limit Google allows for. The mix includes a wide range of file types including HTML, PDF and Microsoft Office documents.

What is the size of Yahoo’s index They don’t say, despite Google’s announcement yesterday of an increase in its index to almost 4.3 billion documents (six billion if you include images and newsgroup postings as Google does).

In almost all my tests using random queries, Yahoo reported more results than Google. This could indicate that Yahoo’s index has a larger reach. It could be, but the reported results are only estimates and not exact counts. They can also include other factors than keyword matches, making them notoriously inaccurate measures of overall index size. It suffices to say that Yahoo indexes are comparable to Google for most queries.


Search Engine Watch, Yahoo! The Birth of a New Machine

Microsoft was yet to launch a web crawler for MSN Search at the time. Ask Jeeves/Teoma was then the only top-tier search engine.

Search Engine Land also wishes Yahoo a Happy 5th Birthday in 2009.

This day, too


Google Testing Questions and Answers in the Google Maps Interface

2022 This feature was first introduced in 2017 in the Local Panel. Google seems to be testing it in Google Maps.


LinkedIn’s Service pages for freelancers now offer features that increase credibility

2022: Page owners can show their organization and include media from the portfolio.


Google has updated the metric boundaries of core web vitals in Search Console

2021 Google made small changes to the metric boundaries that it used to define red versus yellow scores and green scores in this document.


Responsive Search Ads now the default in Google Ads

2021 Although expanded text ads can still be created.


Google opens beta for Display ads and attribution reports

2021: Advertisers may see Display ads alongside YouTube and search.


Google Search Console Adds Redirect Validation & Reminder

2020: Google has announced two new features for the Change of Address tool in Google Search Console.


Google Ads introduces ‘continuous audience share’ for manager accounts

2020 Manager account settings had the option to opt in.


Say Goodbye Search Engine Land SMX, Third Door Media

2020: Chris Sherman has moved on after more than 20 years of writing about online marketing and speaking at conferences.


Marketers now have the ability to view Shopping Campaigns within Bing Ads search terms reporting

2019 An Added/Excluded Keywords column was also added to the updated reporting grid.


Tell google why you want more than 90 days of search analytics data

2016 Google wanted to find out why you needed more data in the Search Console.


Google To Launch AMP In Search Results On Feb. 24, 2016

2016: This meant that mobile searchers would see AMP-optimized content coming from publishers in search results.


AdWords New: Change Campaigns in Drafts, Make Test Changes In Experiments

2016: Campaign Drafts and Experiments made it easier to review proposed changes and test them.


Since 2013, Bing’s Share up 5 Points, Ask and AOL Going The Way Of The BlackBerry

2016 The numbers showed almost no change from the previous month.


Trademark Court’s Impossible Ordonnance: Uber To Change Google Search Results

2016: Judge attempted to find a balance, but failed to grasp the fundamental problem at the core of order – controlling search results.


Bing rolls out the red carpet for Oscars with its “Academy Awards Experience”

2016: Bing’s Guide to Academy Awards provided Oscar-related content including past winners and memorable show moments.


All The Latest Google AdWords Updating On One Page

2015: Google has created a page that serves as a release note document to show advertisers the most recent updates and feature releases.


Competitive Bid Opportunities Are Available On Bing To Aid Advertisers Compare Themselves With Rivals

2015: tool allowed advertisers to compare themselves against their competition and make immediate changes where necessary.


Google Tests More Ads on Knowledge Graph Panels: Google Play gets the Spotlight

2014: ads on the knowledge graph were to rent movie streaming services, which gave Google Play the VIP treatment.


In Beta: Google Shopping Campaigns for PLAs Now Available Worldwide

2014: After a brief 3-month beta period Google launched Shopping campaigns to all users.


Bing adds three new apps for Windows Phones: Travel, Food & Drink, and Health & Fitness

2014:Bing has added three apps to the Windows Phone, and updated several of their existing apps.


Aviate is Yahoo’s Answer to Google Now (And Other)

2014 It wasn’t strong enough to realize its strategic potential.


Delivering on Search: Behind the Scenes with An Ad Agency SEO Manager

2014: An insight into Hillary Glaser’s role in Lowe Campbell Ewald’s advertising agency and the reasons she saw brands fail when it comes to search efforts.


Google Works To Prevent Illegal download Sites From Having a Credit Source

2013: Google met with Visa, Mastercard, and PayPal to stop these companies from using PayPal accounts or credit cards.


Search Engines are more trusted than social media for news & information [Study]

2013 Search engines are trusted by consumers around the world to provide general news and information. They also trust search engines more than traditional media.


Reddit AMA Reveals GraphSearch Has Been in the Works Since Early 2011, & Specs on How It Works

2013 Privacy is the main reason Graph Search was slow to roll out.


Case Reversal by the Court Brings Google Surprising Loss in AdWords Trademark Claim

2011 A Federal Judge in California denied Google’s motion for dismissal of a “false affiliation” claim.


Obama’s Silicon Valley “Tech Supper”. – Who sat where? Why was he there?

2011, Eric Schmidt, CEO of Google, was present, along with Steve Jobs, Facebook CEO Mark Zuckerberg and Carol Bartz, CEO of Yahoo!


Search In Pics: Google Lederhosen, Umbrellas & Logos

2011 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Is Google Referrer Spamming To Detect Spam?

2010 Evidence that Google used fake referrers to detect spam forms


Google Gets Patent For Variable Content Access By Geography

2010: Google search and book scanning appeared to be the primary purpose case.


Yahoo & Microsoft Receive Go Ahead To Implement Search Deal

2010: The U.S. Department of Justice granted them “unrestricted clearance” to proceed.


Google Wants Mountain View To Change Zoning Laws

2010. Google wanted their employees to be closer to the Googleplex. This would result in happier employees.


Google Maps On Steroids: New Display Shows Dozens Of Businesses (Maybe More)

2009: Google created a layer to allow local searches that would activate when more results were found than could be shown on one page.


Google Expands AdSense for Domains Globally

2009: Google promised to expand the program after it was made available to all U.S. publishers in December 2008.


Google Latitude Attracts a Million Users in a Week

2009: This is what Vic Gundotra, Google’s VP of Engineering, said.


Google Releases Finally a Google Mobile App for Windows Mobile

2009 Seven years after the iPhone’s release, Google launched their mobile app for the Windows Mobile device.


SearchBiz Legal edition: Varney Uses the “M Word,” More AdWords Lawsuit, Yahoo Lawyer Files a Complaint — Against Yahoo

2009 The question of Google’s “monopoly” versus “the competition” was complex and subtle.


Google 10K: 55% More Employees, 99% Of Income Via Ads & More

2008: Advertising revenues accounted for 99% of Google’s revenue in 2005, 2006, and 2007.


It’s the Culture Stupid: HappyGooglers Share Their Favorites About The Place

2008 Google made a conscious effort to preserve the culture and atmosphere that allowed them to succeed.


Google Contractor Sues Google Over Google Sky Layer

2008 A Google contractor was sued by Google for allegedly taking a Sky layer idea.


Google Helps in Child Porn Bust in the United States

2008 High school teacher indicted for soliciting and distributing child pornography via Google’s Hello.com.


Blueprints of Google’s Oregon Data Center

2008 To light up 82,000 homes with 103 megawatts of electricity, the data center would need enough power.


Yahoo Buzz: Next Digg Competitor

2008: Yahoo Buzz is similar to Digg but only 100 sites are allowed to join the system.


Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s

2008: Google customers were more likely to have more money online and to be more affluent.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 18 was first published on Search Engine Land.

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