tal advertising automation is now possible. Are you ready? Fluency //

Automation has many benefits. It replaces the manual management of digital advertising accounts with rewarding work such as strategic planning or forward-thinking conversations. Reduce the stress associated with a business that is solely powered by humans, such as unbalanced accounts ratios, mass churn, and eroding wages.

It all sounds wonderful in theory but executives are often unsure where to start and how they can make the benefits a reality for their company.

While you may feel ready to reap the benefits automation now, the truth is that automation requires commitment, alignment, and strategic planning for how automation will work before deployment. This requires understanding and acceptance of the following:

• Defining your strategy
• Documenting your processes
• Management of change

Strategie for success

Before you can prepare for automation, it is important to assess and document your entire organizational strategy before you start to implement an automation solution.

• Identify your market competitive differentiators.
• Identify your client-facing value proposition.
• Your entire approach should be documented.

It is the identity of your company, from your services to your audience. Although these considerations might seem simple, it is crucial to be able to communicate them to your future automation partner. Be flexible and open to new ideas. Automating your business can lead to exponential growth. Your organization’s bottom line will grow and diversify if you are able to clearly articulate your value proposition.

Documenting your processes

You should also consider how your company is currently operating. It is essential to document the processes of a digital advertising agency. This includes everything from onboarding to execution. This will allow your future automation partner to have a central source to help streamline the business’ operations and improve efficiency.

Are you unsure where to start? This is a simple way to think about it: Think about how you would explain the process for creating ad accounts to a new member of your team. How would you bring this new employee onboard and discuss the important details of daily life with them?

• How to limit ad spending
• How do you enable notifications
• How to choose your campaign’s goal
• How to choose the right ad placement

…. and so on.

You’re probably more ready for automation now that you have reached this stage. These details will help you see where you and your team can save time. If automation can save your team 80% on the launch of new accounts, then where can you apply this newfound bandwidth to help? Here’s where the fun begins. You and your team can come up with innovative strategies and innovations that will make a difference.

Management of change

Automation can transform your business in a dramatic way, but it takes energy and support from the top. Automation was embraced by the most successful agencies. Your business will be in a favorable position if you trust in automation’s endless benefits and keep your big vision in mind when it comes to implementation.

Once your executives have given you their approval, it’s time for the rest of the company to follow suit. It’s crucial to share successes and learn from your team. When teams realize that they are no longer occupied with low-value tasks (like building decks or getting bogged down by unrealistic account ratios), the buy-in begins to grow. Once teams realize that they have time to plan and breathe, enthusiasm for implementation follows.

Contrary to popular belief, automation doesn’t take jobs away. It’s about removing low-value tasks so that your team can concentrate on high-cognitive work. This will not only make your company more competitive but also keep your employees happy. Keep sharing your successes and future opportunities as you go through each phase of implementation and onboarding. It all leads to acceptance of change.

While different reasons may lead to automation being implemented by enterprises and agencies, one thing is certain: the days of manual labor are gone. It doesn’t matter when automation is implemented. It’s about how automation will change your workflows and processes based on your company’s short-term and long-term goals. The possibilities are endless, but they’re always worth it.

Fluency is your automation partner

Each digital advertising agency has its unique challenges. However, the common problem is having enough time to do both what they need and what they want.

Every business is different. Fluency is an automation partner who will take the time and get to know you. Automation implementation can feel natural. Fluency’s vice president of client services Tomy Szczypiorski says that the platform allows you to take back control and decide how to spend your time. It’s an invitation to shift the paradigm about what clients should expect from your agency. This can help you build and maintain your customer base for the future. We are eager to hear from you about the challenges in your agency and how Fluency can help.

The post Digital advertisement automation is here: Are You Ready? originally appeared on Search Engine Land.