osoft and NVIDIA announce new partnership //
Microsoft and NVIDIA announced Tuesday a 10-year partnership to make Xbox PC games accessible on NVIDIA’s cloud gaming service GeForce NOW. It currently has more than 25 million members in 100 countries.
The agreement allows players to stream Xbox PC games to their devices via GeForce NOW. This includes smartphones, tablets, Chromebooks and PCs running macOS. Activision Blizzard PC Games, including Call of Duty will be available to stream on GeForce.com NOW once the acquisition by Microsoft is complete.
Microsoft.
“Xbox is committed to offering more choices and expanding the ways people play their games.”
“This partnership will allow NVIDIA to expand its catalog of titles to include Call of Duty games, and give developers more options to offer streaming games. We are thrilled to give gamers more options to enjoy the games they love.
Phil Spencer, CEO of Microsoft Gaming
NVIDIA’s words.
“Combining the rich Xbox first-party games catalog with GeForce NOW’s high-performance streaming capabilities will make cloud gaming a mainstream option that appeals to gamers of all levels of experience and interest.”
“This partnership will make more popular titles from around the world available via the cloud, making them more accessible to millions of gamers.”
Jeff Fisher, senior vice president for GeForce, NVIDIA
Concerns about the Activision Blizzard purchase. NVIDIA and Microsoft have partnered to offer gamers more options. This also addresses NVIDIA’s concerns about Microsoft’s acquisition Activision Blizzard. NVIDIA supports the acquisition’s regulatory approval.
Microsoft and NVIDIA are working together to integrate Xbox PC games in GeForceNOW. This will allow GeForceNOW users to stream both games purchased from the Windows Store as well as third-party titles that the publisher has granted streaming rights. GeForce NOW will allow you to stream Xbox PC games currently available on third-party sites like Steam and Epic Games Store.
Why we care. NVIDIA and Microsoft could partner to make Xbox PC games more accessible and easier to access through the GeForceNOW cloud gaming service. This partnership between Microsoft and NVIDIA will allow more people to play these games on different devices such as smartphones and Chromebooks. This could increase engagement and provide more opportunities for advertisers to reach these audiences.
Microsoft’s acquisition of Activision Blizzard will allow it to bring Activision Blizzard PC titles like Call of Duty to GeForce NOW, expanding the audience that advertisers can target.
The partnership between Microsoft and NVIDIA provides advertisers with an opportunity to reach a wider and more varied gaming audience. This could lead to increased advertising revenue and a better return on their marketing investments.
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