e ways to keep your PPC performance at its best

Digital advertising is dynamic. This requires that we make the most efficient account adjustments possible at the right moment. To make informed decisions, however, it is important to fully comprehend micro and macro trends.

Optimizements that positively impact PHPCH0_ performance can be driven by the right data, analysis, and insights.

It is important to create a comprehensive monitoring plan that takes into account all data points in order to track PPC metrics and results.

This article explains how to monitor your paid search performance in a comprehensive manner. It includes setting up custom dashboards, automated reports and performance alerts.

1. Automated reports

Automated reports provide regular updates on campaign performance. This gives you a clear view of what’s working and what isn’t.

If you’re starting or reimaging a reporting program, you can set up automated reports in Google Ads or Microsoft Advertising.

To create an automated report in Google Ads

• You can create and personalize your report from the Reports tab.
• Click the “Schedule” button at the top of the screen.
• You can choose who should receive the report. You can choose users from your Google Ads account.
• Decide the frequency of your preferred reports (e.g., once-a-day, daily, weekly or monthly).
• Select your preferred format of document (CSV or Excel, XML).

To create an automated report for your staff, you can use the same process as Microsoft Advertising.

• Navigate to “Reports” within the Microsoft Ads interface.
• Create a custom report.
• Select “Scheduling frequency” from the top-left.
• You can select the frequency from the screen (e.g. daily, weekly, or monthly).
• You can also decide who receives the report (users in your account).

These tips will help you get the most from automated reporting.

Establish clear goals

Before you automate your reports, it is important to set clear goals for your campaigns.

This will allow you to identify the most important metrics and help you concentrate on the right areas.

Select the right tools

There are many tools available, so it is important to choose the right one. When choosing a tool, consider factors like ease of use, integration and cost.

Take action quickly

Automated reports are a great way to quickly identify areas that are underperforming.

Identify an issue quickly so that you minimize its impact on your campaigns.

This could mean changing your messaging or targeting your target audience, or even trying a completely new approach.

2. Custom dashboards

Dashboards give you a better view of individual metrics and their trend over time.

You can identify areas of underperformance quickly and take corrective actions.

These are just a few of the many benefits that PPC dashboards can provide.

Efficient data analysis

Dashboards allow you to access your data from paid searches in one place.

These tools allow you to quickly identify patterns and trends in your data. This saves time and money over manually reviewing each report.

Monitoring in real-time

Dashboards allow you to monitor the progress of your campaigns in real time.

Performance issues can be identified immediately so you can take corrective actions.

Improved decision-making

A clear and concise overview will help you make data-driven decisions that will improve your ROI.

Dashboards provide a high level view of campaign metrics and make it easier to identify areas for improvement.

Customization

You can customize dashboards to display the most important metrics for your business goals.

You can create customized dashboards to help you see the most relevant data for your campaigns and concentrate on the KPIs that are most important.

Collaboration and communication

To inform everyone about campaign performance, dashboards can be shared with executives and stakeholders.

Facilitate collaboration and communication with your team to make it easier for you to align goals and strategies.

Get started with dashboards

It is easy to create customized dashboards for paid searches. There are many tools that can help you get started or to improve your dashboard.

Google Ads

Google Ads allows you to create customized dashboards right from within the interface.

You can navigate to the “Reporting” section to access “Dashboards.” Here you can add custom modules.

Microsoft Ads

There is no section in the interface for custom dashboards. You can however customize the Overview tab in your account.

You can choose the modules that best suit your needs.

Looker Studio

You can create custom reports and dashboards within Looker Studio.

Although this will take some extra work, the key benefit is that all paid searches in Google and Microsoft can be reported on in one place.

3. Automated Alerts

Performance alerts are another important component of a holistic monitoring program.

These alerts will notify you when certain metrics fall below an acceptable range. This allows you to take immediate action before they have a significant impact on your advertising performance.

For paid search management, automated alerts are critical. Here are some benefits to setting up alerts on your account.

Monitoring in real-time

Automated alerts are able to notify you instantly if certain metrics fall below or above a threshold. This allows you to monitor your campaigns in real time.

It is possible to take immediate corrective actions to optimize your campaigns and avoid further damage.

Time-saving

Monitoring metrics manually can be tedious and time-consuming.

Automated alerts can save you time by monitoring the metrics and only sending notifications when they are necessary. This allows you to concentrate on more important tasks.

Data-driven decisions

Automated notifications allow you to stay informed about campaign performance and help you make data-driven decisions based upon the information provided.

You can spot trends and patterns in your data to make informed decisions about optimizing your campaigns by staying on top of your campaign performance.

Flexibility

Automated alerts are customizable to track metrics that matter most for your business goals. This allows you to concentrate on the most relevant KPIs for your campaigns.

Automated alerts

It is simple to set up automatic alerts in your Microsoft Ads or Google Ads campaigns.

Google Ads

You can create an automatic rule that serves as an alert within any screen in your Google Ads account.

Automated rules can be created to perform specific actions in your account. You can also create rules that trigger email notifications when certain criteria are met.

This example shows me how this campaign will email me when there are less than one conversions in any given day.

An alert can be set up to run hourly but it is likely that false alarms will occur.

Keep alerts relevant for your account’s volume or performance in mind.

To optimize your PPC campaigns, monitor them

It is crucial to make the correct account adjustments in the right time for your advertising performance.

You must develop a comprehensive monitoring plan that includes all data points when managing PPC campaigns.

You can make informed decisions, set up performance alerts, and run automated reporting to stay ahead in the ever-changing paid search landscape.

Search Engine Land first published the post 3 ways you can stay on top PPC performance.