xquisite Pop-Up Examples and How to Copy These //
Pop-ups work! Pop-ups can be a powerful lead-generating tool if you place the right offers on the correct pages.
Pop-ups are difficult. Pop-ups can be so overwhelming that it becomes borderline stressful (or even completely stressful).
We’ve compiled 16 popup examples for you to get some inspiration and ideas for your website and lead generation efforts.
Let’s check’em out!
16 amazing pop-ups (and why they work)
You will find pop up ads that have a wide range of uses, designs, tone, targeting and offers. There is something for everyone, whether you want to generate leads, move leads through your funnel, collect insights, drive sales or both.
1. Invesp – Be real
Invesp‘s popup refers to a newsletter. It says:
Are you overwhelmed by CRO best practices disguised in conversion insights?
Join the 365K+ marketers, optimizers, and designers who get uncomfortable conversion ideas in your inbox for free. Every Wednesday
It works!
- It’s simple! Invespro will assure you that you will receive what you want every week. This is not fluff or best practice.
- Sign up to social proof. Join 35K+ other people who have already signed up. Talk about FOMO
- Lead qualification. This popup makes sure it gets the right people signed up. It also assures targeted leads that they have what they need.
What I could change
- There is no need to use title case in the headline. This is a common theme that you’ll see time and again in this post. Sentence cases are easier to read! It is easier to read than it appears to customers. It’s copywriting psychology!
2. Survey Sparrow – Use faces
This popup example from Survey Sparrow shows a guy pointing at a headline that says Create surveys that work.
Description: Beautifully designed conversational survey. Engaging, 40% more responses.
It works!
- Highly visual. The guy is making an impressive facial expression while wearing a bright yellow sweater and pointing at the headline. The popup is even more interesting because he appears out of it.
- Value proposition. The description will tell you exactly what it contains for you. You also get a quantifiable 40 percent increase in your responses.
- Trust. It’s totally free. You can try it for 14 days without any obligation.
What I could change
- There is probably no need to go back to the bottom with the 40% completion rate.
3. Tully’s Training: Address Pain Points
This popup is unique and was created by Tully’s Training. It says, “Hi Mary Tully. Does your dog have any of these problems?” You can then choose from four options: Puppy chaos, destructive behavior and aggressive dogs or potty training.
It works!
- Visually appealing. Mary and her dog are attractive and build trust. The font and design colors match the hues in Mary’s photo.
- It is very easy to use. You have four options instead of the traditional Yes/No button and email field. You can’t click if you have trouble with any of these.
What I could change
- It could be eliminated to make the design more appealing and help the reader engage faster.
4. Pop Chart – Add a new word
This Pop Chart popup shows conversational tone. It says: Our emails are not on the chart. Pop Chart will send you unspammy updates.
It works!
- It reassures the reader. It addresses users’ hesitation to be bombarded with junk mail.
- It’s simple and straightforward. There are only two colors and one icon. The copy is very minimal. There is a headline and subtitle. One field allows you to enter your email.
- Subtlety. It is narrower than a traditional popup making it feel less disruptive.
What I could change
- This one is easy enough. I didn’t get anything!
5. Almond Surfboards: Survey your customers
This popup is by Almond Surfboards.
How long have surfing been going on?
You can learn from your past experiences which equipment is best for you.
You have two choices: you can wait less than or longer than two years.
It works!
- Personalization. The popup appears when you enter the site. It helps to personalize your buying experience and optimize.
- Simple design. The surfer’s image is on-brand.
What I could change
- It’s not a problem. However, I would like to compare this with other methods, such as asking more questions, giving a coupon, and so on. It can provide valuable insights and personalize your experience. However, your visitors might have different expectations when they visit your site.
6. WPMU Dev — Include your ratings
WPMU Dev’s popup reads: Our largest discounts occur over email. The description reads: Be the first to hear about new product releases and sales, including our Black Friday sale this year which will be our largest yet!
Next, you’ll see a box to enter your email address and a CTA button saying “SEND ME DEALS.”
It works!
- Specificity. This tells the reader how much they stand to gain by subscribing to the newsletter.
- Social proof. With 2,274 Trustpilot reviews, and a 4.9 average star score, you can be sure that this plugin is reliable and trustworthy. This is an important factor in the world WordPress plugins and websites.
- Strategy copy. This headline creates excitement about Black Friday–a great way for you to increase engagement with your marketing campaigns and promotions .
What I could change
- Modify the sentence case in the heading
- I would choose a graphic that is more stimulating visually or illustrates the offer.
7. Flexxable — Get over the top
If this popup is not marketing with emotion then I don’t know what else it is. It says HOLD UP! Below it, you will see a man in a swag hoodie with handcuffs and wearing the company swag jacket. Next is a description and subtitle:
Are you being held captive by demand for lead generation clients? Stop being held hostage by demanding lead gen clients and get out of “Retainer Prison”.
Next, click on the CTA button and select GET ESCAPE.
It works!
- Catch your eye. Hold up! The negative and charged feeling of the entire ad immediately grabs your attention. Although it’s a bit over-the-top, that’s exactly why it works.
- Targeted copy. This speaks to the target audience, which is agencies with demanding and stingy customers.
- Call to action phrase. Located between a black and a white image, the button houses the offer to relieve the pain.
What I could change
- Change the sentence case to the title case. This is not Google Ad Copy!
You want more call-to-action phrases?
36 Best Call to Action Phrases Ever
8. Canva – Tell AND show
The popup example for Canva below is available in the web instance. It’s not for the app. The editor’s visual is shown on the right with images of multiple workers and three feature/benefit statements.
It works!
- The visual is the key. This tells users what to expect from the app version. It also illustrates features like real-time collaboration, no browser tabs, and no browser tabs.
- Placement. Although it is a bit heavy on the text, the popup will appear in the web interface for existing users, who will be more interested in the app, and more likely to read its copy.
- The creative headline with a friendly, easy tone (“Let’s get out!” “no pesky buttons,” “all that background noise,” etc.
What I could change
- Other than the fact that it is a bit heavy on the text, there aren’t any other complaints. Good work!
9. Tessemae’s: Use a great slogan
Tessemae’s Popup is 15% off It says:
Simple food, enhance life
Get 15% Off !
Subscribe to Tessemae’s email list and receive new recipes, product announcements and sales. You’ll also get 15% off your first order!
It works!
- Catchy tagline. It’s important to have a catchy slogan. It could be the perfect thing to make your brand resonate with website visitors and get their attention.
- Bright colors. The background dressings make for a vibrant visual that is both on-brand and not distracting.
- Clarity. Sign up for the newsletter to find out exactly what you will get. If they don’t know what lies ahead, people will be reluctant to give their information. Clear copywriting is good copywriting
What I could change
- It is distracting that the capitalization is inconsistent in the form fields and CTA. However, this could be due to the fact that I am an editor.
10. PCMag – Keep it Clean
This popup from PCMag shows a range of offers the user will receive if they provide their email. The logo of PCMag is at the top. A headline reads “Enter Your Email to Unlock” and includes a list of all the entails.
It works!
- Clean design. Red CTA button makes it stand out. It also helps to bring out logo and checkmarks since they are both red.
- Clarity. Users get an idea of what they will receive if they submit their email. Get a digital copy, the latest products, expert advice and the newsletter for free.
What I would change
- An extra colon after “unlock”, would indicate that the checkmarks represent a list or benefits.
- Sentence case people! !
11. Getty Stewart – Stay friendly and focused
For a printable guide, the Gettystewart.com example of a popup is shown below. The logo and tagline are at the top.
Guide for Super Soups
Free 5 Day Email Guide to Inspiring, Flavorful Soups
It works!
- Promote gated content via popups is an excellent way to generate leads.
- Clear copy
- Attractive visuals. You need the visuals to support your guide to super soups.
What I could change
- It is redundant to have two logos and guide titles. I would remove the one to the right, allowing more space for the visual.
12. Postable – Be super transparent
The pop-up illustration of will make you laugh. It says “Like discounts?” Let us bribe your with an absurd discount code. Then, the call to action is a passionate “Send my code!”
It works!
- The headline. Asking questions is a great way for your audience to pay attention.
- The humor. This blatant subtitle is a sign of the brand’s tone. And who doesn’t love transparency these days?
- The hues. This button is striking and matches well with the teal headline.
What I could change
- You can be more precise: how much discount is it?
- You can add something visual.
- To reduce the text the reader must read, the placeholder text could be reduced.
13. Tiny Organics – Provide personalized recommendations
Tiny Organics‘ popup above reads Get 35% off your first purchase. Next, you will be asked to Choose an age group to receive personalized product recommendations.
It works!
- Attractive offer. Most popups offer 10% to 15% off, but no more than 20%. But 35% is a substantial discount!
- Personalization. This popup, like the Almond Surfboards example, gathers preferences so that the business can make recommendations.
- Imagery. The product alongside its natural ingredients. This is a great way to increase perceived value.
What I could change
- You might consider putting a note below the “continue” button saying “1 of 3” or even “one more question!” so that the user doesn’t feel anxious about the fact that they have a survey to complete.
14. WordStream by LocaliQ: Scare your audience
Here’s one example of one our top performers. The guide thumbnail is shown on the left. It reads: Boring content won’t convert. These 120 words and phrases are striking and incite action.
It works!
- A dreadful headline. We used emotional terms to promote a collection of emotional words. We know copywriters are our target audience because this pop-up appears in blog posts under our copywriting category. Copywriters don’t want boring content, or zero conversions.
- Balancing description. Next, we follow up on the scary statement with our solution. 120 words and phrases stand out (not boring!) to encourage action (convert!) This model is used by many excellent copywriting formulas.
- Right offer. Our blog readers consider a free guide to be more valuable than a case study or assessment.
What could I change
- We are actually testing this version right now against the one that doesn’t contain the description. Maybe less is better. We’ll see!
15. Kith – Add preference boxes
Kith‘s popup below is brief and sweet. It says:
Join our list.
Register to get updates about the latest products and early access to the Kith Loyalty Program.
You can then check out the men’s, women’s and/or children’s categories and enter your email.
It works!
- Personalization. We’re again seeing a popup that collects information to personalize the experience. This is a great way to collect first-party data .
- Simplicity. There are no bells and whistles. There is only one simple message: “Join our List” and two sentences explaining what it means. This is consistent with the black and white branding.
What I could change
- Similar to the Tiny Organics example popup, I would add clarifying copy to ensure that the “continue” button does not open up uncertainty.
16. Allbirds–run an offer
Win The Ultimate Trip. Allbirds popup.
Two-way trip to New Zealand, where we get our Super Natural Wool. Register to receive a chance to win and stay connected.
It works!
- Avoid excessive hype. You can use popups for exciting offers that include exclamation points. However, it is also possible to get people excited by using the reverse approach. The Allbirds brand style does not require you to be flashy or loud. A bold-faced, “Win the Ultimate Trip” with a period at its end works.
- Lead generation How to use a pop-up for a giveaway? It’s a great idea! It’s also relevant because the destination is the source for their Super Natural wool.
What I could change
- A more stimulating view of New Zealand might be something I could use.
- It’s vital to include terms and condition, but there are ways to reduce unnecessary copy to make the popup a little cleaner and more inviting.
These popups are great examples of how to create your campaign.
Popups work, as I stated at the beginning. You can easily get overwhelmed by all the different approaches and options you have. But the best thing is to just start. Start with just one or two campaigns, gather some insights and then let those insights guide your next steps. Now you have plenty to work with for your first implementation or to help you decide on new tests. You are welcome!
WordStream first published the post 16 Captivating pop-up examples (and how to copy them).