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GA4 migration deadline has arrived //

Google will be ending Universal Analytics (UA), effective July 1, 2018. Google will create Google Analytics 4 properties (GA4) for customers who do not have basic settings. This will happen starting in March.

Google will automatically migrate your UA account from UA to GA4 if you don’t opt out of auto migration before February 28, 2023. You should switch to GA4 immediately and adjust the settings as necessary for accurate tracking and analysis.

GA4 is more than a “version” of Google Analytics. It is a completely new platform, built from scratch to collect, process and report data in a different way than ever before. Migration to GA4 requires expert execution and strategic planning.

Looking for help? Need help? This 5-minute GA4 preparation guide by MoreVisibility will give you the information and guidance that you need. Download the GA4 Preparation guide from Digital Marketing Depot.

Search Engine Land – The post GA4 migration deadline is just around the corner

Tagged Google Analytics Platforms

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