le launches 2 new customer acquisition and asset creation tools //
Google’s Search Ads Week began with two new tools that will help advertisers create better creatives and deliver higher performance.
- Google AI allows you to create new assets
- New customer acquisition goals
Google’s AI allows you to create new assets. Google’s AI can help you create new assets. Google now offers an option called “automatically generated assets”, which creates new ads components based upon existing assets and landing pages. This allows responsive search ads that show potential customers the best combination assets.
All English-speaking advertisers now have access to the open beta of automatically generated assets. This feature has been used by early adopters to generate headlines and descriptions. The average conversion increase was 2%, with an identical cost per conversion for ad groups using responsive search ads.
Assets will see new improvements. The following improvements will be made to assets as part of this update.
- Ad Strength will consider both your existing assets and automatically created assets when determining your rating.
- When it is predicted that performance will improve, automatically created assets will make use of the inputs you have provided.
- You can also remove automatically generated assets you don’t want in your ads.
Later this year, additional languages will be available for automatically generated assets.
Connect with new customers via Search. Globally, a new customer acquisition goal has been set for Search campaigns. Smart Bidding and first party data are used to optimize campaigns and draw new customers during peak times. Advertisers can target high-value customers by combining their new customer acquisition goal and bidding strategies such as Maximize conversion value with an target ROAS.
The early adopters. Many businesses have used this goal to reach potential customers. Baltic Born, a fashion retailer is one example of such a business that has a high revenue growth goal. Baltic Born established a new customer acquisition goal for Search to expand their customer base in a highly competitive marketplace. They also implemented a value-based bid strategy and a target ROAS value. They were able to increase their customer base by 73% and revenue by 36%.
There are two ways to achieve your new customer acquisition goals.
- Value new customer: Offer more for new customers than you do for current customers.
- Only for New Customers: You can only bid for new customers
Dig deeper. The Google Ads Help website has more information about the new tools. Register for Search Ads Week by clicking.
We care. Advertisers can use the new tools to increase their customer base and grow their business by connecting with new potential customers. Smart Bidding and first party data are used to optimize campaigns during peak times. This makes it easier for businesses find and prioritize high-value customers.
The post Google launches 2 new customer acquisition and asset creation tools was first published on Search Engine Land.