is the day of search marketing history: March 3,

Google Panda name revealed

Amit Singhal of Google and Matt Cutts from Google revealed in 2011 that Google Panda was actually the name of the update, which was informally called Farmer at its launch on February 24, 2011.

“Well, we named the thing internally after an engineer, whose name is Panda. “So internally, we called it a big Panda,” Singhal stated in a Wired interview. Steven Levy was one of the key men. It was his breakthrough that made it possible a few months ago.

Google claimed that the launch by “Caffeine”, the indexing infrastructure, inadvertently increased the visibility of “shallow contents.”

“Our index grew quickly and we were crawling at an even faster pace. We got lots of new content and some less good. The problem was no longer random gibberish that the spam team had taken care of but more prose. Singhal said that the content was not good enough.

Google Speaks more about the Farmer Update, AKA Panda update. And dig deeper in

This day, too


Google page experience update for desktop done rolling out

2022 After nine days, the rollout was complete.


Google Confirmed by Phone’ label in the local panel could increase trust for local listings

2022: Google was experimenting with displaying a “confirmed via phone” label to the local listings, followed by when it was last verified.


Microsoft Advertising Editor launches support for Microsoft Audience Network campaign

2022: Microsoft plans to include support for Audience Network capabilities in the ads editor.


Search for work

2022 A SEO entrepreneur created two resources for job seekers and employers looking for Ukrainian workers.


Google won’t use or build alternate identifiers for tracking users on the web

2021 Google stated that its products will use Federated Learning of Cohorts in order to allow advertisers to target specific audiences.


SEO score is available in Google Ads app

2020: Also available in Dark mode.


Inaccurate and fake reviews are driving billions of dollars in consumer spending [Report]

2020 Nearly 90% of adult internet users relied upon reviews, but there is a growing awareness of frauds and manipulation.


Search in Pictures: Google Sleep capsules, YouTube Control Room & the golden Android figurine

2017 These are the most recent images taken from the internet. They show what people eat at search engine companies, what they do with their food, and who they talk to.


Google Image Search Colored Filter Buttons

2016 This new format appeared in desktop image results for some. It used different backgrounds to improve the filter options.


Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor

2016: Bing Ads released an update to Bing Ads Editor, which included native bidding editing.


Bing and NCAA Partner to Deliver March Madness Predictions and Tournament App

2016: Bing & the NCAA have teamed up to help fans fill in their NCAA brackets again and follow all 67 of their games


Google Researchers Introduce System To Rank Web Pages On Facts, Not Links

2015 Could Google one day rank web pages based upon how accurate they are According to a new paper, they may.


Yahoo Marks its 20th Birthday by establishing a new world record for Yodeling

2015 More than 3,400 people were involved in setting the Guinness World Record of the largest simultaneous yodel.


Matt Cutts: How Google Decides What Is A Paid Link

2014: Cutts replies: “What’s a ‘paid’ link?”


Google to Launch New Search Results Design with Larger Fonts and No Underlines Soon?

2014: Google has been trying out several layouts to make the search results easier to read. They increased the font size and removed some of the underlines that were used for hyperlinked content.


Google Bug Converted Entire Web into “Lorem Ipsum.”

2014: It was. Google displayed Lorem Ipsum boilerplate text within its search results snippets. This was a strange issue.


Bing Adds a Scientific Full Size Calculator

2014 You searched for a mathematical answer and not only did you find it, but Bing also gave you an interactive calculator.


Interflora Regains its Google Rankings 11 Days after Penalty

2013 Interflora ranked again in searches for its company name. Its Google+ brand box appeared again on the right-hand side of search results.


Google Redesigns Google Profiles

2011 Profiles looked cleaner and more “social” than you’d expect from a Facebook account or Twitter.


Google Intros AdSense Mobile Interface

2011 This mobile-friendly website lets you view reports that are not Flash-based, check earnings and get alerts.


Kayak welcomes Google as a Travel Search Competitor. ITA Acquisition is still under DOJ Review

2011. According to Paul English (Kayak.com’s Chief Technology Officer and co-founder), Google’s entry into the travel market was not feared by the travel search engine.


Video: Inside Google’s Self-Driving Cars

2011: Ted attendees were permitted to ride in the self-driving cars on a closed course.


Bing brings local deals to mobile, PC

2011 The Dealmap was the source of all deals.


Facebook and Microsoft No Longer Friends after Employee Poaching Accusations

2011 Microsoft considered taking legal action against Facebook over allegedly poaching of their employees.


Ask launches the iPhone App for Local Conversations

2011: ask launched Ask Around, a new app that focuses on local conversations.


Google Simplifies Verification For Multiple Owners In Webmaster Tools

2010: Instead of uploading multiple verification files and creating multiple meta tags, you can now add a user to the site verification page.


Google’s Norvig: PageRank Is Overhyped

2010, Peter Norvig, Director of Research at Google, stated that the public’s attention on PageRank was wrong and that it may have needed a new name.


Google Grades Itself On SEO Best Practices

2010, Google used a mix of SEO strategies and missed opportunities to improve the homepages for 100 products.


Google Kills SearchWiki and Replaces It with Starred Results

2010 Search results were no longer available for re-ordering, removing, or commenting. A scaled-down version was introduced by Google, which Google simply called “stars” (or “starred results”)


Official: Google’s Proposal for Crawling AJAX URLs Is Now Live

2010: Google’s Maile Ohye confirmed the fact that Google was now crawling AJAX webpages.


Report: While Paid Search Budgets are declining, SEO Budgets increase

2009 According to an eMarketer report, SEO budgets will increase over the next five-years while paid search budgets will decline relative to overall marketing budgets.


Twitter and Google Maps Help You Find Lost Skiers

2009: Twitter and Google Maps helped to locate two skiers who had lost their way.


MapQuest launches Enhanced Biz Locator to Place Brands On The Map

2009 An invisible scrolling vertical bar appears in the upper right corner of every map. This allows advertisers to quickly populate maps with specific locations.


Cuil Announces a New Layout and Other Updates

2009:Cuil, the search engine that was launched to great acclaim in 2008, but then almost vanished, announced some changes to its design and content.


Yahoo Search March’08 Weather Report

2008: Yahoo has made some changes to their crawling and indexing algorithms.


Ask.com Dumps Teoma Search Technology Rumors.

2008 “Bottom Line: They are flat-out false. Ask.com will continue to use our Teoma technology for search engine results.


comScore Paid Data Search Data & Why The Sky Might Not Fall

2008 The drop in clicks paid was not due advertisers cutting back on spending, but Google’s quality initiatives.


Mobile 411: A Leading Indicator For Mobile Search

2008: An investigation found that mobile directory assistance is most commonly used “once every three month” (61%).


InsideTrip Wants To Give More Depth and Dimension To The Travel Search

2008: This site provided a metasearch engine (like Kayak and Farechase for airfares).


Compete sold for $75 million to Taylor Nelson Sofres

2008: Compete.com had $14.9 million in 2007 revenues, more than half the amount of 2007.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

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The post This Day in Search Marketing History: March 3 was first published on Search Engine Land.

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