is the 17th anniversary of search marketing:


Google blocks over 3.1 billion ads during a turbulent 2020, according to the annual Ads Safety Report

2021 The report cited misinformation about COVID-19, the political climate, and ad fraud as top concerns.


Schema.org has added coronavirus-related structured information types to version 7.0

2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results.


Yahoo, and other Verizon-owned search engines favor Verizon media properties [Study]

2020: Study compared the rankings for the same queries across six Bing search engines, including Bing.


Sellers feel the strains on Amazon’s fulfillment systems during coronavirus shopping frenzy

2020: In 2020, the company stopped shipments to non-essential products from its warehouses and stopped most Google ads.


Google will further dilute exact match in Google AdWords. Will ignore word order and function words

2017 Close variants are not just for plurals anymore. They would also include word ordering words and function words in non-exact match keywords.


Google gets search warrant for all identities of those who searched the name of a crime victim

2017: Minnesota Police obtained a court order ordering Google to reveal the identities of those who searched for the victim of financial fraud.


DMOZ officially closes after almost 19 years

2017 This closing marked the end of an era of human effort to organize the web.


Search Pics: Green GoogleBot & Google swings & hammock, & a miniature Google pool

2017 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Google Encourages Webmasters to Use Autocomplete on Mobile Forms

2015: Google suggested webmasters implement autocomplete markup in order to increase mobile user conversions, but did not say that it would be a ranking factor.


What size will Google’s mobile-friendly update be? Bigger Than Panda Or Penguin

2015: Zineb Ait Bhajji, Google, stated that the mobile-friendly algorithm will have a greater impact on sites than either the Panda or Penguin algorithms.


Top Movers Report Gets a Makeover

2015: Google has updated the Top Movers Report with a summary, to make it easier for you to identify areas that need improvement.


I bet you’ll lose by playing the Google Feud Game

2015: Google Feud adapts Family Feud using Google autocomplete.


Ranking Benefit To Making Your Site SSL? Google’s Cutts would love to make it happen.

2014: Cutts didn’t say that this would or was a ranking factor. Cutts stated that he would love to see this ranking factor.


Matt Cutts – Google Mobile Queries may surpass PC Search this year

2014: Matt Cutts, Google, stated that he wouldn’t be surprised if mobile searches surpass desktop queries by the end.


Google Tests New Sponsored Shopping Boxes with 3D View

2014: Google continues to experiment with Google Shopping Displays beyond the traditional thumbnail panel in Product Listing Ads.


Google’s Matt Cutts Offers SEO Advice for Times When Products Are Out Of Stock

2014: Cutts replies: “What should websites do with pages that refer to products that are no more available?”


Study: Researchers Blame Google Flu Trends inaccuracies on Ongoing Algorithm Upgrades

2014: Researchers claim the problem was Google’s constant updating algorithms and inability to produce “Valid, reliable data that can be used for scientific analysis.”


Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

2014: Bing Ads has updated the Search Term Report, formerly the Search Query Report. This report contained data about the terms that users typed before clicking an ad.


Google Webmaster Tool Crawl Errors – How to Get More Detail Data From the API

2012 It was difficult to find the data and the details of what was available depended on how it was retrieved.


Hidden in Google Profiles: More social network connections on the way?

2011 Google is preparing several new “connect an accounts” options for Google Profiles.


Google Tweaks AdSense Code To Speed Loads

2011 The company estimates that its pages loading faster than its help pages by half a second to a maximum of 12%. This is a contrast to Google’s previous admission that its code can delay page loads by an average of 12%.


YouTube is down, but still dominates online video; Netflix owns movie watching

2011: Video viewing was lower on YouTube in February, but it still had a seemingly insurmountable lead among viewers, video views and time per viewer.


Pew – Yahoo and Google Are High on the List Of Online Political News Sources

2011 20% of the 24% who got their most political news from the Internet cited Yahoo! as their primary source of news. Next was Google at 13%.


Microsoft More ethical than Apple, Google, Yahoo!, Facebook

2011 This was according to Ethisphere Institute which produces an annual list “World’s Most Ethical Companies”.


Facebook Asking App Developers To Stop Using Google AdSense

2011 Facebook developers received emails from Facebook asking them to delete the Google AdSense ads that were installed on their apps.


FTC Commissioner – Google’s Buzz Launch Was an ‘Irresponsible Conduct’

2010 Google tells people to trust them, but I have observed that Buzz was released without any consumer privacy.


New York Times

2010 – Get more information about Google’s plans for a stronger presence in people’s homes.


View the Night Sky in Bing Maps

2010: Microsoft’s “WorldWide Telescope” was integrated into Silverlight’s Bing Maps version.


Facebook Adds Auto-Suggest To Search Box

2010: This will show you the results of all the people, events and pages that you were connected to, as well as the connections of your friends, and other globally relevant results.


How many 301s are too many?

2009: Matt Cutts, Google, answers the question “Is redirecting large numbers of domains suspicious?”


Google AdSense Ads Make Their Way To iPhone Apps

2009 Urbanspoon iPhone App had what looked similar to Google AdSense advertisements.


Twitter Advertising

2009: Twitter promoted Twitter Search.


Making Sense of All the Data: Google, Hadoop & Cloudera

2009 Interesting history behind Hadoop, an open-source version proprietary software that Google created to analyze and process large amounts of data for its search engine.


Dennis Woodside takes Tim Armstrong’s place at Google

2009: Woodside was a Googler for five year and was previously Google’s Vice-President for the UK, Ireland, and Benelux.


Google CEO Eric Schmidt on The Prospect Of MicroHoo

2008: Yahoo failed to recognize Google as an imminent threat, which was partially responsible for the company’s current predicament.


Yahoo Partners with 3rd Party Click Fraud Company. Click Forensics

2008: Yahoo & Click Forensics have partnered to fight click fraud together.


Microsoft Launches a New AdCenter Community Site

2008: Features include product/service-specific blogs, categorized forums and many other features.


Search Engine Marketing in 2007

2008: According to SEMPO’s annual State of Search Engine Marketing Report, the future looks bright for search.


Search Biz – Google Pays More for DoubleClick, AOL’s Platform A Bringing Together, and More

2008: Google closed the acquisition of DoubleClick for $3.24 Billion, just $140 M more.


SES NY 2008 Day One Live Coverage Recap

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

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The post This Day in Search Marketing History: March 17 was first published on Search Engine Land.

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