now adds Bing Chat answers for search results

Microsoft Bing added Bing chat answers to the Bing Search results. As Mikhail Parakhin (who heads up Bing Search, Bing Chat), suggested a week ago, this was going. It seems that it is now.

This is how it looks. This is a screenshot from one of the many queries that triggers Bing Chat in Bing Search.

What happens. If you search in any browser on Bing, and this Bing Chat box appears, you will see the first answer. You can click on the Chat box to see more questions or send your message. This will take you into Bing chat.

Bing chat is only available in Microsoft Edge at the moment. You will be invited to join the beta. Your journey with Bing Chat could end in Bing Search. Microsoft does offer a glimpse of Bing Chat’s power and encourages you to join the beta.

Why we care. It is fascinating to see how search adapts over time as a result of the rollout AI chat features. This is also important for marketers, publishers, and SEOs. Bing Chat replies will replace the featured snippet-like answers with Bing Chat responses. This could impact click-through rates as well as traffic to your sites.

This is just one example.

Thanks to David Iwanow, for this.

Search Engine Land first published the post Bing answers Bing Chat questions to search results.