le Analytics has increased the number allowed properties

Google Analytics has increased the number properties that can be added into an account from 100 to 2000, the default value.

What has changed. This modification gives you greater control over managing Properties and eliminates your need to search for support for more capacity. A new limit has been established for subproperties that can associate with a Property. It is currently set at 400. Users may request assistance if the limit is exceeded.

Dig deeper. The announcement can be viewed on the Google Analytics Help Guide.

We care. Additional properties allow for greater organization and flexibility. Advertisers can manage more Properties to gain a better understanding of their online presence as well as how users interact with them.

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