w Reddit Ads Manager features //

Reddit announced several updates to its Ads Manager in order to support its expanding global advertising business as well as cater to the varied needs of its advertisers. These updates are immediate and provide specific improvements for international advertisers and self-service clients.

Reddit’s new features in Ads Manager:

1. Create a campaign with ease:
   • In three simple steps, create a campaign using a single ad
   • Ideal for self-serve marketers and fast ad launches
2. Automated Ad Creation
   • Multiple ad variants can be built and tested on the platform
   • You can save time by creating only one new ad.
3. Multi-Currency Support:
   • You can choose from international currencies such as AUD, CAD and EUR.
   • We cater to the growing needs of international clients
4. Improved Community Search
   • Target communities based upon topic relevance
   • Maximize your reach to the right audiences
5. Reporting retention:
   • Support for 12-month reporting lookback
   • Advertisers will find it useful to analyze ad activity over time.
6. Bulk Edit Improvements
   • Changes to budgets, bids, and third party reporting trackers
   • You can edit ads in multiple campaigns or ad groups at once

Easy Campaign Creation. Allows advertisers to create campaigns with one ad. They can set up budgets and targeting, as well as select payment. This feature is especially useful for self-serve marketers who wish to quickly launch ads.

Automatic Ad Creation. This feature allows advertisers to create and test multiple ad variants to find the best messaging for their target audience. This feature allows you to save time by not having to create new ads one-byone.

Multicurrency Support. Advertisers can choose from a variety of international currencies including the Australian Dollar, Canadian Dollar (CAD), Euro(EUR), British Pounds (GBP) and New Zealand Dollars (NZD).

Reddit has several updates for a better ad management once campaigns have been live.

Improved community search. Allows advertisers to find targeted communities based upon topic relevance. This allows them to reach more relevant audiences.

Reporting Retention. Now supports 12-month look-back. This allows advertisers to track their ads’ activities over time.

Bulk Edit Improvements. Advertisers can change budgets, bids and third-party tracking trackers for multiple campaigns and ad group ads simultaneously.

These updates reflect Reddit’s wide range of advertiser clients and are intended to make Reddit campaigns more efficient. Reddit continues to grow and welcome advertisers worldwide, but Reddit’s primary focus is still on providing an intuitive, dynamic, and easy advertising experience, according to Shariq Rizvi (Reddit’s EVP for Ads Monetization).

Why we care. These new features make it easier and more efficient to create ads. This saves advertisers time and money. Advertisers will be able to target the right communities and increase their chances of reaching them.

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