ow MarTech’s content marketers experts //

It’s difficult to write about content marketing professionals because they have likely written it before and it was better. These people have written enough business books that you could stock a library with their influential and important works. They produce and write content. They also talk about it at conferences.

These are the people who will show you how to make your content connect. We present, in alphabetical order: MarTech’s content marketers to follow.

Scott Abel

Scott is Heretto’s content strategy evangelist. His nickname is “The Content Wizard”. This is also the name of his LinkedIn group for content professionals with more than 15,000 members. He is co-author of “Intelligent Content” and “The Language of Content Strategy”, and also the creator of the Content Strategy Series of books by XML Press. Brand Quarterly Magazine named Scott one of the 50 most influential marketers thought leaders.

Michael Brenner

Michael is the CEO and founder Marketing Insider Group. He is the author of “The Content Formula” (a bestseller) and “Mean People Suck” (a Best Inspirational Book of 2019 by Inc Magazine). He has been named a top business speaker by Huffington Post, and a top CMO influencer by Forbes.

Ann Handley

Ann is the biggest voice in content marketing. Marketing Profs is her company’s chief content officer. The marketing training and education company has more than 600,000. She co-authored the best-selling books, “Everybody Writes” and “Content Rules” (co-authored by C.C. Chapman).

A. Lee Judge

Lee is co-founder and Chief Marketing Officer of Content Monsta. This content marketing agency focuses on multimedia content, such as podcasts and videos. Lee has over 25 years of B2B experience. He is a top LinkedIn video creator and Forbes Agency Council member. He is also a sought-after speaker at events.

Julia McCoy

Julia is the president of Content at Scale and a business content strategist at Content Hacker. She is also the author of “The Content Writer’s Handbook”, “Practical Content Strategy, Marketing” and “Create Content Without Wearout: How Entrepreneurs Position Their Voice and Brand in The World Without Frustration, Overload or Burnout.”

Aaron Orendorff

Aaron is Recart’s head of marketing and the founder of IconiContent. He was previously VP of Marketing at Common Thread Collective, editor-in-chief of Shopify Plus, and global deputy editor at Intuit QuickBooks. His work has been published in The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, and the Content Marketing Institute.

Joe Pulizzi

Joe is a serial entrepreneur. His startups include the Creator Economy Expo (CEX), a content entrepreneur event, and the Content Marketing Institute. He is the author of seven books, including “Content Inc” and “Epic Content Marketing,” both which were named a Must-Read Business Book in Fortune Magazine. Joe hosts two podcasts weekly, Content Inc. with Robert Rose, as if all that weren’t enough. The Orange Effect, his foundation, provides speech therapy and technology services for over 350 children in 35 US states.

Robert Rose

Robert is the founder and chief troublemaker of The Content Advisory and the chief strategist advisor to the Content Marketing Institute. He is the author of “Killing Marketing”, “Experiences 7th Era of Marketing” as well as “Managing Content Marketing”. He is a frequent speaker at major conferences, and co-hosts The Old Marketing Podcast with Joe Pulizzi.

Mark Schaeffer

Mark was a student of Peter Drucker. He has advanced degrees in organizational development and marketing. He is an instructor in the Rutgers University graduate studies program. He is the author of 10 books, including “The Content Code,” Marketing Rebellion,” “Belonging to the Brand”, and “Return on Influence,” the original book on influence marketing. Mark is the host of The Marketing Companion podcast and a columnist at Entrepreneur Magazine and The Harvard Business Review.

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MarTech’s content marketers to follow originally appeared on MarTech .

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