le Vehicle Ads are now available to Canadian advertisers

All Canadian advertisers will be able to access vehicle ads starting in April 2023.

What makes vehicle ads so special? Vehicle ads serve as a performance-oriented, omnichannel, lower-funnel ad format, enabling automotive advertisers to showcase their entire inventory to potential customers searching for vehicles on Google.com.

This format shows customers an image of the vehicle, along with information such as the make, model and price. It also includes details like the advertiser’s name, the kilometers, and other important data. After clicking on an ad for a car, the customer is directed to the Vehicle Description Page on the advertiser’s website. They can take further action here, including contacting the seller, submitting a form or completing other tasks, before visiting the dealership.

Dig deeper. Google Merchant Center’s Help guide has more information about vehicle ads.

Why we care. This format offers advertisers a great opportunity to market their entire inventory of vehicles to customers who are searching for cars on Google.

Advertisers can streamline the buying process by displaying key details like make, model and price. Customers can take additional actions such as contacting a dealer or submitting an online lead form by seamlessly transitioning from the vehicle ads to the Vehicle Description Page of the advertiser’s site. This leads to higher conversion rates for advertisers and increased revenue.

The article Canadian Advertisers now have Access to Google Vehicle Ads first appeared on Search Engine land.