le now supports 25 additional countries with its new return policy structured data

Google has added documentation on return policies to the structured data help section for product listings. Google has increased the number of countries which can use the applicableCountry property to 50.

What changed? Google changed the return section in this structured data help page to read “You can specify as many countries as you like.” It previously said “up to 25”. Here are some screenshots of before and after:

More shipping and returns snippets. Google Search now shows more search results snippets that show shipping and returns. Here’s an example:

Google has announced last week that shipping and returns information will be displayed in Google Search Results.

This info, like product pricing is based upon structured data or feeds provided by the Merchant Center.

Today was the first time I saw this new info in US search results pic.twitter.com/9Q5eGs2ehF

— Alexander Aussermayr (@aussermayr)

April 24, 2023

Why we care. You may start seeing the shipping and returns information in your Google Search results snippets if you use this markup. Verify the markup using Search Console and check the results.

These small changes to the snippet can have a significant impact on the click-through rate of Google Search.

Google now supports 25 more countries with its new return policy for structured data first appeared on Search Engine land.