erest and Amazon partner up for multi-year advertising partnership
Pinterest has just announced an important advertising partnership with Amazon.
How the system works. If Pinterest users see an Amazon advertisement, they are directed to Amazon to complete their order.
Timeline. Amazon ads integration will take place over several quarters. There are no details about ad placements or revenue estimates for the short term. Pinterest doesn’t expect to see any impact on revenue until the next year.
According to a blog posted with the company’s earnings report for the first quarter, the multi-year partnership will make Amazon the world’s first third-party advertising partners on Pinterest.
Pinterest is shifting away from its creator tools to focus on shopping. A number of initiatives that were introduced in recent months, aimed at creators, have been scaled back due to Pinterest’s poor revenue performance during the previous quarter.
Amazon’s partnership could result in a seamless shopping experience, since most Amazon users already have their payment details on file. This will lead to faster checkouts.
What Pinterest has to say. Pinterest stated:
Bill Ready, the CEO of Pinterest, said, “This landmark partnership will enhance the already great brands on the platform, provide a more comprehensive, shoppable, and best-in class buying experience for the users, as well as greater performance for advertisers and brands.” This aligns with Pinterest’s goal to make every Pin shoppable so that as many users as we can bring their dreams to reality.
Dig deeper. Visit the Pinterest blog to learn more.
Why do we care? The new opportunity offers a unique approach to reaching a highly-engaged audience with a strong commercial intention. This collaboration could create a seamless experience for users, connecting them from inspiration to action.
Advertisers can increase conversion rates by leveraging Amazon’s powerful advertising capabilities, and Pinterest’s huge user base. This will help them to position their brands in the dynamic digital world.
The article Pinterest, Amazon and Search Engine Land team up to create multi-year advertising partnership first appeared on Search Engineland.