streaming and other Microsoft Ads updates in May //
Microsoft just announced six updates that focus on tools and features to help advertisers refine their campaigns and improve performance. Let’s get started.
Roku. Roku TV streaming advertising, Microsoft Audience Ads and Bing’s paid and organic searches are now working together. Download the Whitepaper to learn more about the new cross-channel approach.
Asset Library simplifies video management in ad campaigns. Considering using video ads? Microsoft Ads Asset Library now supports video assets. This simplifies the uploading of videos and their management. Directly upload videos from URL links or local files into the Asset Library and apply filters like asset type. Now is the time to energize your ad campaign with dynamic, captivating video content.
Easy conversion goal creation for Microsoft Advertising Smart Campaigns using Multi-platform. In a few weeks, Microsoft Advertising Smart Campaigns using Multi-platform accounts will be able to create conversion goals without coding. You can now track conversions without manually adding code to your website.
Click the Enable Microsoft Clarity checkbox during the goal setting process to activate the feature. Microsoft Clarity insights are also available for free. Users can understand post-click behavior and engagement by viewing session recordings, heatmaps and analysis dashboards.
Change History for Campaign-Level Conversions. In the coming weeks, users will have the opportunity to see the history of changes made at the campaign level. This will help them troubleshoot and be aware of any alterations. You will be able to see the addition or removal of goals at the campaign level.
English Language Support Expanded for Shopping Campaigns to 52 New Markets The ability to add English to a product feed in a Merchant Center is now available to 52 additional markets. Shopping Campaigns running in these areas can now increase shopper interest.
Microsoft Audience Network postpones the migration to Enhanced CPC. The migration from Manual Cost Per Click (CPC), which was announced for all Audience Ads, to Enhanced CPC has been postponed. A new date will be announced later. Microsoft Audience Network advertisers who use eCPC have seen a reduction of 18% in their cost per acquisition and a reduction of 7.5% in CPC. It is recommended that you try eCPC to improve your performance on the Microsoft Audience Network.
Dig deeper. Microsoft Advertising Blog – Review announcements.
Why we care. Microsoft and Roku’s collaboration, the streamlined management of videos in the Assets Library, and the code-free conversion goal in Smart Campaigns simplifies the advertising process. This leads to an improved performance and efficiency.
Microsoft Store Ads have also been a success, allowing shoppers to engage in new markets. The expanded language support of Shopping Campaigns has the potential to increase brand awareness, preference and engagement. These advancements allow advertisers to optimize their marketing campaigns and improve their campaign performance.
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