ena // Protect your most valuable asset from pesky competitors
It would be easy to protect your most valuable asset, your company’s brand. You will soon realize that your brand is under threat from competitors every day you look for them.
You have risen to the top in the search results. Congratulations! However, search doesn’t protect your trademarks or brand equity. So, your ROI on Ad Spend (ROAS), and future budgets can be impacted by competitors.
This sounds familiar? Do you find it difficult to defend against brand infringements
This is not a common problem. It is becoming increasingly difficult for companies to defend themselves against rivals who use their trademarks, branded terms and ad copy when searching. Sage, a software company, had more than 89,000 infringements by one partner in a single year. They caused brand damage and inflated impressions and CPCs. These results are common across all industries.
This article will show you how to automatically monitor for infringements, protect against competitors, and maximize ROAS. It sounds great, right?
Before we get into the technicalities let’s look at the issues you might be facing.
Marketer, what seems to be the problem?
Adthena’s customer research revealed that search marketers face many challenges when it comes to controlling trademark use.
There are two common themes:
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“Controlling trademarks can be tedious and time-consuming.”
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“The practical problem of finding real-life trademark infringing examples is too difficult for anyone to do manually.”
Our research has shown that it is possible to spend around eight hours per month collecting and processing trademark violation data. Each Google complaint form takes approximately five minutes.
There is an automated way to submit specific infringements across multiple devices. This will allow you to protect your brand confidently and save time.
We can see you are edging towards the front of the chair. Let’s move on to the fun part.
What is the solution?
The world of paid searches is moving towards automation, and Google’s Performance Max solution is leading the charge. Adthena’s Auto Takedown tool is one of many new products that are constantly being developed.
This allows you to track and map all partner and competitive activity that surrounds your brand terms. You can quickly respond to trademark infringements, and then report them directly to Google for their removal. All this is done by pressing a button within the Adthena App. You save time and effort.
What is the value of Auto Takedown?
This tool adds value in 3 key ways
- Automated monitoring of your brand trademark search terms on a scale 24/7
- You can submit evidence of trademark violation directly to Google. Adthena will keep track of Google’s responses and send this information to you if you have any questions.
- Manual monitoring can save you up to 8 hours per year, so you can focus on strategy and growth.
Sage experienced a 75% drop in CPCs on brand terms after just five days using Adthena’s Auto Takedown.
Protect your trademark today
If clicks are dropping, you can take control of the situation and fight off unwelcome competitors to protect your valuable assets.
To get started, check out this guide Brand Crashesers: 5 steps to optimize brand search.
The post Protect your most valuable asset from pesky competitors was first published on Search Engine Land.