10 SEO Benefits of Building a Brand People Trust //

Brand strength is a powerful marketing tool. It transforms you from being just another supplier to a business that your audience will wantto buy from.

Brand building and organic search are closely related. SEO is primarily focused on getting brands to the top of Google’s search results for non-branded terms.

Learn how SEO and branding can benefit your business.

1. Rankings

SEO’s goal is to generate an audience. SEO is a great way to build audiences that may not be familiar with you.

SEO content aims to reach searchers at their current stage, solve their issues and encourage them to convert.

Audience generation requires significant effort. To do this well, you’ll need a well-built and optimized site as well as a solid content strategy.

Do not be discouraged. SEO offers compounding benefits for your brand, as long as you can maintain your ranking. This could take years in less competitive industries.

The more strategic and well-written articles you write, the better your ranking.

More clicks will you receive if you are ranked higher. You will be known by more people.

SEO is a powerful tool for building brand awareness.

2. Brand recognition

Your competitor will rank higher if your brand doesn’t.

Even the biggest brands should take SEO very seriously to claim the top spots on SERPs.

You’ll still rank high for your brand name, but how about the other queries and issues that surround your product or service.

A strong brand will increase your click-through rates (CTR). You can only get your fair share of traffic and clicks if you rank.

You want people to visit your website rather than a competitor’s when they see your brand on SERPs.

You’re giving away valuable traffic to your competitor if you don’t show up.

Do not rest on your brand’s laurels. One brand can capture traffic you could have had if you were not there.

3. Controlling brand narrative

You could lose clicks if you don’t have a good SEO strategy.

It is best to answer user questions throughout the entire decision-making process if your brand is attracting new audiences.

SEO has a responsibility to make sure that brand-related keyword rankings are high. SEO must develop a strategy to improve rankings if brand-related keywords are not.

In general, your brand will be easy to rank for, but terms such as “[brand] reviews” and “is [brand] trustworthy?” can be taken by anyone.

You may lose clicks by reviewing websites or using social media. Even if it’s your account, this is important.

You can create pages on your website that are designed to match search intent. This will allow you to funnel traffic based on the keywords they use. Social media is not as flexible.

The worst thing that can happen to your brand is a published complaint or letter that unfairly criticizes it.

Or a well-intentioned brand advocate who doesn’t do your brand justice by answering “Can [brand] be trusted?”

You’re not the only one who can take your SERP spot if you don’t do any work.

4. Traffic

The higher you rank on Google, the more traffic your website receives.

It’s not good enough for some brands to grab a lucky ranking eight, or even a position four on the first page. Your brand should strive to reach those top positions.

Kevin Indig explains the importance of Click Curves, and how you can find your own. Indig shows in the graph how clicks decrease with rank.

On mobile, it is not surprising that Page 1 rank 1 has the most clicks and a CTR of close to 25%. CTR decreases rapidly as you move up the ranks.

When a webpage ranks fourth, the CTR is below 10%. The graph below shows a CTR of less than 5% for positions six and beyond.

Backlinko conducted a study on 4 million Google results and found that moving up one position in the results would increase click-through rate by 2.8%. It is important to have a strong SERP presence.

5. Brands that are trusted attract links

In this article I have linked to Indig and Backlinko.

I used Google to find the information and then sorted through the results to find a reliable source to use in the article.

This is an excellent example of how brands that are trusted attract links.

It is more likely that your brand will naturally get backlinks if it is known as a reliable source of information.

6. Conversions

When someone discovers your website through search engines, this is often their first contact with your brand.

When SEO, and content are done well, qualified traffic will find your site, which means they’re more likely to convert.

If the site is serving the traffic well there’s a good chance that you could convert the user.

The initial search may not be branded. The user is now on your website for the very first time.

They will return to your site later, inspired by the service they received on your website, and search for it.

The second search will be more successful because your credibility is already established in the minds of those who are searching.

SEO is all about attracting traffic that is likely to convert.

SEO can help solve traffic problems and introduce them to your brand, so that you can capture conversions through search or marketing channels.

7. Revenue and Profit

Revenue and profits are what businesses really need.

SEO is a powerful tool that can help users throughout the marketing funnel. Content and website structure should enable your brand to continue appearing in relevant search queries.

To grow and prosper, you need to attract and retain a core audience/customer base. You can build a relationship with your customers and prove your expertise through SEO and content.

Sales will begin to increase once a brand has gained trust.

Analyzing ecommerce websites, the importance of brand and trust is evident. Pages with the highest brand searches have the best conversion rates.

Searches like “[brand] + [product]” are more likely to be converted than searches like “How do I solve [problem]?” Before you can do a brand name or product name search, you need to have a well-known brand.

Answer those keywords that don’t convert, like “How to solve [problem]?” You must build trust before you can close the sale.

8. Loyalty/retention

A repeat customer, or audience that engages in your marketing campaigns or emails is better than an unengaged customer.

You can turn your qualified audience who found you via a Google search into some of your most loyal and devoted supporters.

SEO’s efforts to compound SEO are evident in this loyalty and retention. You can begin to analyze Customer Lifetime Value to understand the true benefits of top rankings.

9. Advocacy

Your advocates are your most loyal and valuable customers. Your advocates are loyal customers who have remained with you.

You will have champions, brand ambassadors or advocates online if you continue to take care of them. These are the people you want. Your advocates will share your content with others and recommend it to them.

SEO indirectly impacts advocacy, even though it’s not easy to measure.

The advocates had to find you, and experience a certain level of service from your company (even if that was in the content), to gain enough trust to convert to buy and to become loyal customers.

If possible, the CLV should include advocacy. You can increase the CLV if you convert customers into advocates and they tell three friends to also convert. Refer-a-friend programs and other similar schemes are motivated by this.

10. First-party data

If you do SEO and brand relationships well, you’ll have more growth as well as valuable data.

You can make better decisions and continue to grow your SEO by using larger data sets. SEO data can be used for many other forms of marketing.

You can be sure that people who search for content on Google are also searching on other search engines.

A well-placed post on social media with the exact pain points of your customers (that you already know from SEO), will likely stop a scrolling and encourage engagement with other forms or marketing.

SEO and brand building go hand-in-hand

Building brand awareness and SEO together is the best way to keep your brand visible and discoverable for new audiences.

The data you get from your SEO efforts and building a brand will help all of your marketing channels.

Your brand will only be ranked for the brand name if you don’t use SEO. This is not useful for generating audience.

Without SEO, your brand will be less visible for certain searches related to your brand, and you may lose some of the warm audience that you have.

You should focus on increasing brand awareness and audience growth. SEO is key to this success.

If you don’t invest in SEO to build audiences and keep you relevant on the largest search engine, your competitors will be able to better serve you and your customers.

You deserve traffic and your audience will be delighted to see you on the SERPs.

The post 10 benefits of building a trusted brand first appeared on Search Engine Land.