on is working on AI tools that will generate video and images for advertisers.
Amazon advertisers will soon be able to create AI generated image and video assets for use in their ad campaign.
The Information reported that the company confirmed it was now building a new team to provide these tools. The exact date of when this tool will be available is not known.
Why we care. Amazon Advertisers could benefit from the ability to create native video and image assets, which would lead to increased sales and ROI.
Amazon diversifies its growing advertising business. Amazon Advertising accounted for 38 billion dollars in revenue in 2022. The biggest service it offers is to help merchants gain more visibility in search engine results. Amazon’s advertising includes:
- Prime Video’s Thursday Night Football and Freevee video streaming services.
- Amazon Music Audio Ads
- Amazon Fresh stores now have digital ads.
Google is joining the AI arms race. Google has plans to introduce generative AI in Google Ads, and it’s already testing a method to generate RSAs with AI. Microsoft is continuing to test ads on the New Bing.
The original post Amazon developing AI tools for creating videos and images for advertisers first appeared on Search Engine land.