le Marketing Live: What you should know about it

Most of today’s announcements featured artificial intelligence in some way. Here’s everything you need-to-know from Google Marketing Live. Links to the full coverage for each announcement are included.

Google Ads allows you to create campaigns with conversational AI

Google Ads now allows you to create Google Ads campaign with AI-driven chat within the Google Ads interface. This new feature lets Google AI do the heavy lifting (or get you at least part way there) via chat. Advertisers need not worry! You will be able edit AI-generated assets before they go live.

Google Search Generative Experience Integrates Search and Shopping Ads

Google I/O was only two weeks old when we first learned about the Search Generative Experience. All ads in the demo were outside the conversational chat. This is changing. Google is working on directly integrating ads into Search Generative Experience. It’s still an experiment but it gives us a hint of the future monetization of SGE.

Google PMax now includes generative AI for text and images

Google’s new campaign type, Google AI-powered campaigns, will soon offer a more automated experience. Image creation will also be included using generative AI to generate creative for image- and video-heavy campaign. A new and improved goal will help you to direct your PMax efforts towards your ideal customers.

Learn more about campaign tracking in GA4 and how to tag your links properly.

Google Ads AI will target search queries

Google AI will make automatically created assets more relevant in the near future. Google AI can now generate assets according to the intent of a query, instead of building them pre-auction.

Google Product Studio: AI-generated images for advertisers

Google’s Product Studio will allow merchants to edit, enhance, or sharpen images via Google AI. Product Studio allows you to remove unattractive backgrounds, create dynamic ones or sharpen images with low resolution.

Google to replace Merchant Center

Google Merchant Center Next will replace Google Merchant Center by 2024. This simplified product feeds home can use your website data to create feeds, removing some of the more difficult technical work from less tech-savvy merchants. A new UI and insights from the Performance tab will also enhance the platform experience.

Smart Bidding, Brand restrictions and brand restrictions in broad match are among the 7 new Google Ads features

Google Ads will soon be able to offer a few tactical features, including better insights, additional tools for guiding Google around brand restrictions, and, yes, even AI and LLMs.

Why do we care? This Google Marketing Live is heavy on AI but it’s not forced. It is clear that the AI will be implemented in a manner that will assist advertisers with their heavy lifting, and not replace all of their work. These changes will help save time, and allow for better control of automated campaigns.

The article Google Marketing Live: What you should know first appeared on MarTech.