you can accelerate your career in marketing by using generative AI.

The addition of Generative AI to marketing is highly valuable and adds value, but it does not replace talent. Eliminating marketing jobs and roles is a reactionary act.

According to a Norwest Ventures survey on generative AI, conducted in May 2023 of marketers, 81% of marketing executives believe that gen AI will not reduce the size of their teams. In the same survey, nearly one-fifth of respondents expects to hire more staff to leverage generative AI capabilities.

Marketers who do not embrace AI and use it to enhance their work run the risk of falling behind their career. Marketers are embracing generative AI in all its forms and figuring out where and how to use it. AI can advance your career, if you know where to use it.

Explore 5 ways AI can be used to create B2B content

To provide historical context, let’s turn to Marc Andreessen, a tech investor and innovator: “ We had two moral panics against technology jobs in the past 20 years – “outsourcing”, enabled by the Internet, in the 2000s and “robots”, in the 2010s. It was the best economy ever in the world and the nation before COVID 2019. There were more jobs than ever at the highest wage.

This is not your replacement

AI and its derivatives, including machine learning, natural-language processing, etc. This is the biggest, fastest shift that I have seen in my life. According to Next Move Consulting , the market is expected to grow by 20 times to $2 Trillion in 2030. Career opportunities are abound in the AI revolution.

Software vendors are adding AI capabilities and new AI tools to the products that marketers use on a daily basis. When used with care, generative artificial intelligence can help marketers save time, improve efficiency and unlock new capabilities. To deliver greater value to marketers in the AI boom, it is important to stay ahead of the curve and add key skills. To truly adapt we must understand the impact of AI on our roles and responsibilities. The best advice is to jump in.

Here are three important applications of AI for marketing, based on the lessons learned from the significant transformations of the 1990s and 2000s.

Reduce the time required for research and planning

AI helps marketers quickly compile the market data and trends required for GTM planning. Also, they automate the packaging and dissemination of market and customer insight to your product, campaigns, communications, and sales team. Robotic processing bots create apps quickly that automate daily tasks, from website updates and report generation to content checking and improvement. At a recent marketing summit, I was told that “Generative AI” is the new intern.

2: Use all the formats that your customers prefer to create content

Content creation and enhancement is No. The No. 1 application for generative AI is marketing. Marketers use AI to create content that is essential for their business, such as blogs, articles, social media posts and newsletters. Video creation from text, and vice versa, has revolutionized the way audiences and customers consume content.

AI-generated content can also save time for creating specialized content – storytelling pieces and value-creation content that differentiate your business and your solutions by delivering more value to prospects and customers. These AI-enhanced generative capabilities are all designed to meet the needs of B2B clients who prefer self-service research and content consumption prior to engaging with a representative.

Offer new levels of customization and experience

Data is the key to understanding, engaging and delighting your audience and customers. AI helps you sort through large amounts of data coming from multiple sources. AI is the efficient synthesizer and analyzer. AI can help marketing teams create the right messages at the right time for the right audience, which will improve customer relations and impress prospects. AI can track patterns no one can see, which allows marketers to deliver a more personalized experience across channels like social media, email and text.

Try AI now and be proactive

AI applications and tools are everywhere today. Because generative artificial intelligence is so readily available, you can quickly improve your knowledge. You can quickly advance your knowledge by comparing notes with your peers about what they are using and doing. You can also ask your AI-powered generative search tool to provide you with information about the progress of these tools.

Your company may restrict access to AI or not allow it if your policies prohibit it. No worries. You can use many tools in everyday life to learn about AI and its possibilities. You can experiment and use many of these apps for free. It is important to note that if the leaders of your company are not encouraging experimentation with and adoptions of generative AI it could be an indication your career prospects will be limited. Consider this when planning your career.

No excuses. Let’s go!

The article How you can accelerate your career in marketing using generative AI now first appeared on MarTech.