video marketing is a channel that you cannot afford to ignore //

Since the invention of television 96 years ago, we have entered a new era in video consumption and content. You consume a lot of video content each day, whether or not you know it.

Netflix users stream 203.8 million hours per day. The average TikTok users spends 95 minutes per day scrolling through an algorithmically generated feed of videos that they did not choose to watch.

Video is undoubtedly the fastest growing and most potent medium of marketing in the world. Marketers must integrate this channel into their strategies.

Video production used to be an expensive and complicated process. Thanks to technological improvements, making videos is now easier and quicker. There’s really no excuse for marketers to not create and share video.

This is your wake-up. Accept video as your primary marketing tool. The convergence of major events is about to leave those who don’t behind.

Video’s tailwinds

In the near future, it is expected that video content will continue to gain popularity. This is due to a number of factors, including:

5G availability

In the United States, 5G mobile networks are now readily available. They are also expanding rapidly to other countries. Video content is now more easily accessible.

Streaming TV

streaming is the norm today. It’s a pity how many DVDs are sitting around. Over half of U.S. residents use Netflix.

It’s clear that people enjoy watching videos on demand. Video’s accessibility and availability continue to be key factors in its rapid growth.

Short-form video

TikTok may seem to have exploded in popularity, but its growth has been steady for over six years. It is now a crucial social media platform that challenges traditional search methods.

Google responded by introducing YouTube shorts, and Meta followed suit, with Instagram Reels. This solidified the importance of short-form videos.

Short-form video offers an exciting way to create easily shareable content, which can lead with minimal effort and costs to a much higher reach.

Artificial intelligence

Many tools are available that use AI to create videos. Most of them are unconvincing, unrealistic or rudimentary. AI will dramatically accelerate video adoption, but not as a result of tools and technology that will replace or enhance video.

All of these have contributed to the increased adoption and acceleration of video. Video will become a necessity in all marketing as 5G becomes more widely available and AI takes hold.

Unstoppable Video Marketing Strategies

Here are three strategies that have been proven to help you stand out, create a brand, and engage your audience.

1. Start short and long

YouTube is the most popular platform and channel to market videos. It’s difficult to beat YouTube as a long-term investment in video. YouTube is a major search engine and a popular place for consumers to discover valuable and interesting content.

Most successful YouTube videos have a long form, usually at least 10 mins. This allows you to tell a great story, entertain, educate and add value to your viewers.

But the work doesn’t end there. Smart marketers will distribute their long-form videos everywhere. They may even cut it into small clips to serve as appetizers.

2. The Lean Video Method

If you are unsure of how to start producing video content, it is easiest to start by creating a series of short videos — those that last less than a minute. Create a list of core topics and brainstorm various types of videos.

Here are some quick ideas to get you started:

• Behind the scenes
• How-to / Instructional
• Did you know? Did you know?
• Common problems
• Myths
• Benefits
• Information about the industry

This list will probably inspire you to think of 10 ideas for videos in just 30 seconds. Record the videos, then write them down.

It’s the easiest and quickest way to start with video. You can easily upload videos to the internet and receive feedback, engagement, and reactions by not overthinking. Your team and you will get more comfortable with the process.

3. Produce a show

A highly effective strategy is to create your own show. Many YouTubers who have achieved success have built a loyal following by appearing regularly and talking about topics that are important to their audience.

A host (or cast), schedule, and focus are the essential elements of every show. You can construct your show in many ways, but you should experiment with different formats to see which ones resonate best with your audience.

You don’t need a high-end set, expensive equipment or a polished post-production to “produce”. You only need to be consistent and committed to create something that your audience will enjoy.

Turn on your camera

Start creating videos if you haven’t already. Start filming by turning on your camera. Something. Anything!

It’s insane that all marketing teams don’t produce and publish video on a regular basis.

Start by posting videos to any social media platform, such as Meta, Instagram TikTok YouTube or LinkedIn. Live streaming is available on most of these platforms, making it even easier to get your video content out to your audience.

You don’t even need a video strategy to get started. The more videos that you produce, the better your brand’s voice will be, and your audience will grow. You will also learn how to build connections and engagement.

Marketers that understand the power behind video marketing will be in high-demand in the future. Brands who invest in video marketing will see their brand reach, awareness and influence grow. It’s not difficult to make videos, even if it seems daunting. Start by turning on your camera.

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