le now adds INP reports to Search Console
Google has released a new report in Google Search console that shows how you are performing with the Core Web Vital Metric, INP (Interaction to Next Paint). As a quick reminder, Interaction to Next Painting (INP), will replaceFirst Input Delay as a Core Web Vital metric in March 2024.
Google has launched a new report to help site owners prepare for the coming change.
How the report appears. This is a screenshot from the report.
INP (Interaction with Next Paint) will be a Core Web vital in March 2024. It replaces FID (First input delay). INP has not been included in Core Web Vitals until then. Google explained that Search Console provides INP data in order to prepare you.
How to access the Report. Clicking this link, and then selecting the property you want to view will take you directly to the report.
More details. Google’s help documents:
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INP
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Next paint interaction
(): Metric that measures a website’s responsiveness by measuring the time it takes to respond to clicks, taps, and keyboard inputs that are made throughout the lifetime of a visitor’s visit. The final INP is the longest observed interaction, disregarding outliers.- Group in the report indicates that 75% or more of URLs in this group received this value.
The performance ranges are shown below. For example, the INP range states that to be marked “good”, you must be under 200ms.
What is the Interaction with Next Paint? INP is a measure that utilizes data from the Event Timing API. It measures the responsiveness of an online page.
Google stated that an interaction which causes a web page to be unresponsive will result in a bad user experience. INP measures the latency for all interactions that a user makes with the page. It then reports one value, which is the average of all (or almost all) interactions.
Google gave the following examples of poor and good responsiveness:
The accordion cannot be opened on the left because of the long tasks. The user will click repeatedly, believing that the experience has been broken. The main thread processes the delayed inputs when it catches up. This results in the accordion unexpectedly opening and closing.
Rankings impact. Martin Splitt wrote that Google has reiterated the fact that Core Web Vitals does not guarantee good ranking in Google Search.
- Splitt says that a great page experience is more than Core Web vitals. Splitt says that good stats in the Core Web Vitals Report of Search Console or Core Web Vitals third-party reports do not guarantee rankings.
Google’s core ranking system includes a good page experience. Core Web Vitals is a way to determine if you are achieving a positive page experience, even though it’s not a ranking signal.
Google, however, uses other signals in its core ranking system, outside Core Web Vitals, to determine what constitutes a good experience on a page.
Danny Sullivan from Google’s Search Liaison told Search Engine Land that there are many factors to consider when designing a page, some of which can be found on the page. While not all aspects are directly used to determine ranking, they generally correlate with search ranking success and are worth paying attention.
Why we care. Now you can see the new INP core Web Vital metric that Google will use to judge your web pages. This will be live in March of 2024, so you have several months to get ready. This metric will likely be very minor if it is even a ranking signal. It is a performance metric that you can use to improve your website for your users. Show it to your developers to see if they are able to improve it.
Here’s what a Google good result looks like:
The article Google Adds INP Report to Search Console first appeared on Search Engine Land.