Category: B2B Marketing

Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
The post How to use AI personality profiling for B2B engagement appeared first on MarTech.

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.

Channel99 announces verification pixel technology for B2B

The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
The post Channel99 announces verification pixel technology for B2B appeared first on MarTech.

The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
The post A sales-side view of marketing, automation and AI appeared first on MarTech.

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
The post 3 reasons why customer journeys are the key to better experiences and profits appeared first on MarTech.

75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%.
The post More than 50% of B2B marketers report bigger budgets appeared first on MarTech.

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.

With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies.
The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.

Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.
The post How to get more ROI from your ABM tech appeared first on MarTech.

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.

For ABM marketing, don’t get lost in technology

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.
The post For ABM marketing, don’t get lost in technology appeared first on MarTech.

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
The post How to decide if you’re ready for an ABM solution appeared first on MarTech.

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
The post The Three Types of Digital Value that Get Customers to Buy appeared first on MarTech.

It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.
The post It’s time to prioritize customer experience in B2B appeared first on MarTech.

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what marketers are looking to solve.
The post Tim Parkin: Spotlight on the expert appeared first on MarTech.

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI/automation appeared first on MarTech.

Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
The post These are the best marketers in the world appeared first on MarTech.

How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.

B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.
The post Tighter budgets are extending the B2B purchase cycle appeared first on MarTech.

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
The post The march to CCPA compliance is a slow one appeared first on MarTech.

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.
The post Account-based marketing strategy appeared first on MarTech.

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
The post AWS unveils AWS Entity Resolution appeared first on MarTech.

Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.