Category: B2B Marketing

Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
The post Salesforce raising prices next month appeared first on MarTech.

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world.
The post Go-to-market tactics that won’t work in a post-pandemic world appeared first on MarTech.

In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have.
The post The 7 B2B website essentials: What customers want appeared first on MarTech.

Following these practices will help organizations navigate and automate marketing projects more effectively.
The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.

Three essential applications of AI in marketing that will ease your work load and fast track your career.
The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

Integrate launches app to capture lead data on the move

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.
The post Integrate launches app to capture lead data on the move appeared first on MarTech.

This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post New releases for AI-powered marketing technology appeared first on MarTech.

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
The post 5 ways to harness AI in B2B content creation appeared first on MarTech.

Learn these data-collection hacks to reach customers with the right message on the right channel.
The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
The post How to build a customer journey orchestration strategy appeared first on MarTech.

The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.

Learn how to first identify your problem and then let the solution provider prove their value.
The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance.
The post Why AI will make the greatest impact on B2B audience insight, not on content appeared first on MarTech.

Data clean rooms explained

All the basics about data clean rooms: What they are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Data clean rooms explained appeared first on MarTech.

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.

Build your brand and maximize marketing impact with this formula for success.
The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

In this webinar, learn why customer data platforms are a must-have solution.
The post CDPs prevent your data from going down the drain appeared first on MarTech.

Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.
The post 5 go-to-market recommendations for marketing leaders appeared first on MarTech.

73% of marketers now using generative AI tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.

The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
The post If it’s not a sales funnel, what is it? appeared first on MarTech.

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there.
The post How B2B CMOs use CX to thrive amid economic uncertainty appeared first on MarTech.

Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how.
The post How to make revenue generation a company-wide effort appeared first on MarTech.

41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out.
The post More pressure on B2B marketers to prove ROI appeared first on MarTech.