Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
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73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report.
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Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
The post Is martech the solution to the Hollywood writers’ and actors’ strike? appeared first on MarTech.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
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Why global brands are flooding European football leagues
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
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CTV ad spend is growing, but not like retail media
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
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The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
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The omnichannel magic of connected TV by MNTN
How CTV supercharges existing marketing efforts across the advertising board.
The post The omnichannel magic of connected TV appeared first on MarTech.
Roku partners with Shopify to allow purchases direct from TV
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
Global digital ad spend set to grow 8.4% this year
Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
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The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.
DTC marketers planning to up CTV/OTT spend this year
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech.
How to set up and measure CTV ad campaigns
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
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It’s finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting’s benefits.
The post 4 tips to get the most out of CTV advertising appeared first on MarTech.
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
The post How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year appeared first on MarTech.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
The post How CTV can deliver market research for B2B marketers appeared first on MarTech.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
The post How data clean rooms might help keep the internet open appeared first on MarTech.
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
The post Roku introduces branded HD and 4K TVs appeared first on MarTech.
Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop.
The post Nielsen announces first module for cross-screen audience measurement platform appeared first on MarTech.
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
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For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
The post Ad-supported streaming expands with new Disney+ tier appeared first on MarTech.
Learn how your business can reach your target audience with connected TV.
The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
The post How brands are using CTV and OTT for the 2022 FIFA World Cup appeared first on MarTech.
Ad spending to increase by 5.9% in 2023
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
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